When Swiss sports brand On launched in 2010, they promised to transform running with their revolutionary CloudTec technology.
Fast forward nine years, and they’ve delivered on that promise in a big way. With more than 3 million runners across 50 countries lacing up their designs, On is now a staple in the running world.
In 2019, the brand unveiled their latest innovation: the Cloudswift, a performance running shoe built to do it all.
What’s the Deal with CloudTec?
The secret sauce behind On’s success is their patented CloudTec technology. It’s designed to give you a soft landing followed by an energetic take-off.
Translation: you’ll feel like you’re running on clouds. Add that to exceptional cushioning and protection from impact, and you’ve got a shoe that’s equal parts comfortable and functional.
Meet the Cloudswift
The Cloudswift takes all that CloudTec goodness and pairs it with Helion foam—On’s latest breakthrough in cushioning tech.
Helion isn’t your run-of-the-mill foam. It blends softer, flexible segments with firmer, more stable elements to create a material that’s lightweight, responsive, and incredibly durable.
It also resists temperature changes, so it’s ready to perform whether it’s the peak of summer or the dead of winter.
First Impressions: What’s in the Box?
Unboxing the Cloudswift was an experience in itself. From the moment we opened the packaging, the attention to detail was impossible to miss—even the box design exudes quality.
It’s one of those rare occasions where you feel like the brand truly cares about making every step, starting with the unboxing, feel special.
I’ll admit, that I’m a loyal Nike fan, but the midnight blue Cloudswift caught my eye immediately. The sleek design, premium materials, and unique look made me push the editorial team aside and take on the review myself.
Design That’s Both Smart and Stylish
The Cloudswift is a visual standout. Beyond the stylish reflective logos that improve visibility during night runs, the shoe features a higher arch and a firmer insole for a supportive yet cushioned feel. It’s a rare combo that manages to be both sturdy and incredibly comfortable.
The outsole grips effortlessly across a variety of terrains, making it as reliable on a morning jog as it is on unpredictable city streets.
Add in the lightweight design, and you’ve got a shoe that feels built for urban life whether you’re pushing your pace or just ticking off errands.
Helion Foam: A Cushioning Revolution
At the heart of the Cloudswift is Helion foam. On has combined hard, stable elements with soft, elastic ones to create a cushioning system that’s both durable and springy.
It’s the reason why the shoe feels light on your feet but gives you that extra push to go the distance.
On my runs, I couldn’t ignore the extra spring in my step. It was as if the Cloudswift was returning every ounce of energy I put in, making those longer distances feel almost effortless.
The best part? That lively responsiveness never compromises on comfort it’s the perfect balance of performance and ease.
More Than Just a Running Shoe
The Cloudswift may be designed for running, but its versatility extends far beyond the track. After just one run, I was so impressed I snagged a second pair purely for navigating London’s streets.
The cushioning is so good that turning long, pavement-pounding walks into an effortless experience. Whether you’re clocking miles on a marathon or casually strolling through the city, these shoes have your back (and feet).
The Verdict
The Cloudswift is more than just a running shoe—it’s a game-changer. On has delivered a product that combines innovation, style, and practicality.
The CloudTec technology and Helion foam work together to create a shoe that’s light, responsive, and ridiculously comfortable. It’s no surprise that my trusty Nike trainers are now gathering dust.
If you’re an urban runner looking for a lightweight shoe with excellent cushioning and support, the Cloudswift is well worth the investment. On Running has raised the bar with this one, and I, for one, am happy to keep running on clouds.