The first award was in recognition of Nuffield Health’s COVID-19 Rehabilitation programme, with the Charity receiving the Healthy Communities Award.
The award acknowledged the charity’s free-to-access COVID-19 Rehabilitation, run by Nuffield Health experts, which aim to help those suffering from Long COVID, through a combination of a mental and physical approach to recovery.
Nuffield Health’s COVID-19 Rehabilitation Programme was co-developed with NHS partners and has been rolled out to over 50 target locations since its launch.
To recruit participants, the charity undertook a community engagement programme with GPs, long Covid clinics, COVID-19 MDT hubs, the National Community Rehabilitation Alliance, social prescribers and Covid community groups to maximise the reach where it was needed most. These relationships have continued to help develop the programme.
More recently Nuffield Health has partnered with the NHS Better Health campaign, using this as an opportunity for recruitment for its COVID-19 Rehabilitation programme, and as a way to raise awareness of the programmes for those living with lower resources.
Nuffield Health was also awarded a personal Outstanding Leadership Award, one of the only awards which was decided through public voting.
The award went to Marketing Director, Holly Ainger, who was recognised for her work leading the Charity’s marketing efforts throughout the pandemic, including the reopening campaign ‘How you feel tomorrow starts today’ and the launch of Nuffield Health’s online fitness platform, Nuffield Health 24/7.
Charity and Medical Director at Nuffield Health, Davina Deniszczyc, said: “We’re so proud to win this award and really pleased that it will drive further awareness of our free COVID-19 Rehabilitation programme.
It demonstrates how the fitness sector can play a greater role in delivering community-based rehabilitation programmes, easing the pressure on our national health services.
That’s why it was so important to us to share our methodology and impact results. Our aim is to help others in the sector deliver these types of clinical rehabilitation programmes in their local communities, by connecting fitness and healthcare professionals through a unique, multi-disciplinary team approach.”
Nuffield Health Marketing Director, Holly Ainger said: “To have personally won an award in one of the most competitive sectors in the UK is a huge honour. However, I couldn’t have won this award without my amazing team, who were there every step of the way and have been a pleasure to lead.”
The annual awards are held by ukactive, the nation’s leading health body for the physical activity sector – with over 3,500 members (from activity providers to major consumer brands, training facilities and fitness equipment manufacturers).
The awards specialise in everything to do with physical activity and the fitness sector and are highly regarded within the health and fitness industry.