Menu Close

Why Brits Are Prioritising Wellness And Personal Finance For 2024

Yoga woman writing in her notebook

American Express have today released its latest Amex Trendex report, focusing on New Year’s resolutions for 2024. According to UK data, 65% of Brits are likely to set New Year’s resolutions for 2024.

17% of Brits say they typically stick to their resolution for the whole year, lower than the global figure of 26%. 7% of UK respondents tend to only keep up their resolutions for the first week of January, while a further 18% will abandon them before the end of January.

Physical wellness is the top focus for resolutions, with 56% of UK respondents focusing on this, followed by 45% focusing on personal finance and 32% on mental wellness.

Physical and mental wellness

Quality of life was seen as an important factor in setting health and wellness resolutions this year. 79% of Brits said they were setting physical and mental wellness resolutions as they wanted to be healthier, 67% are looking to better their quality of life and 63% are aiming to improve their mental health.

In order to realise their physical wellness resolutions, 78% of UK respondents indicate they plan to eat healthier, while 68% say they want to focus on outdoor activities.

Drinking less alcohol came in at number three for physical wellness resolutions with 35% saying they want to prioritise drinking less this year.

Unsurprisingly getting a gym membership (28%) and joining in-person fitness studios (19%), offering classes such as yoga, pilates or spin classes, were also among the top ways Brits plan to realise their physical wellness resolutions.

Of the 19% of respondents who are focusing on spa or health regimens, infrared saunas (36%), sound baths (31%), and gua sha facials (28%) were popular options.

Personal Finance

Brits are also prioritising personal finance in 2024 with 45% factoring it into their New Year’s resolutions. 50% are doing this to be financially independent and empowered.

42% want to focus on their personal finance goals as they’re saving for a holiday, while 28% said it was because they’re saving for a house.

Optimized by Optimole