New Balance trainers have arrived at Manchester’s Trafford Centre, marking the brand’s first northern UK store with a ground-breaking retail model that places people at the heart of the shopping experience.
Opening on December 21, 2023, this new destination encourages visitors to gather, swap style inspiration, and discover looks that reflect their authentic tastes—all within a welcoming, communal seating environment.
A Store That Celebrates Craftsmanship and Community
One of the highlights is the store’s full MADE range, featuring premium apparel and footwear crafted in the UK or the USA and available in limited quantities.
By showcasing expertly made products, New Balance appeals to both sneaker aficionados seeking rare finds and casual shoppers interested in refined quality.
Accompanying select pieces, visual storytelling elements spotlight the makers behind each product and celebrate the brand’s ongoing blend of sport and culture.
Curated Offerings for All Lifestyles
From trendsetters chasing the latest styles to athletes seeking performance-driven gear, the Trafford Centre store’s carefully edited selection caters to a broad audience.
“As we pursue ambitious growth plans across the UK and Europe, we are delighted to add the Trafford Centre to our portfolio,” says Marco Alvez, Retail General Manager for EMEA.
“It is an amazing opportunity to showcase the strength of our brand through a curated assortment of top-tier products in our new UCC concept that we believe will resonate well with the UK.”
An Elevated In-Store Experience
Located on Lower Peel Avenue, this concept store is the first of its kind in northern England. Russell Loveland, Director of UK Asset Management at Pradera Lateral—the Trafford Centre’s asset manager—shares his enthusiasm: “We’re proud to secure the first New Balance store in the North of England and certain our visitors will love the elevated in-store experience.
Concept stores are becoming more popular with brands—a move we fully embrace. We welcome any innovations that help customers find authenticity in their fashion choices, and we believe our latest store is sure to impress our brand-conscious audience.”
Store Hours and Further Details
The Trafford Centre location operates Monday through Friday from 10:00 AM to 10:00 PM, Saturday from 10:00 AM to 9:00 PM, and Sunday from 12:00 PM to 6:00 PM.
For more information or to find a store near you, visit newbalance.com.