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New Balance And Sadio Mane Sign New Long Term Deal

Liverpool FC and international football star Sadio Mané has been gifted a special pair of boots by long term sponsor New Balance.

The custom Furon 6+ ‘Hunt For More’ boots celebrate the unstoppable forward extending his long-term relationship with the leading sports brand. 

Sadio has penned a new deal, which will see him continue to represent New Balance on and off the pitch. The announcement marks Sadio’s three-year anniversary as Global Ambassador.

Sadio has collected several personal and team accolades while wearing New Balance’s Furon boot, lifting the English Premier League, European Champions League, and World titles.

Sadio’s performances were also recognised by his peers when he was crowned the 2019 African Footballer of the Year.

The Furon v6+ ‘Hunt for More’ boot pays tribute to Sadio’s drive to be the best and stay at the top of the game.

Arriving in Lime Glow with Citrus punch details, the heel features a special insignia designed by New Balance with creative input from the player himself, a striking lion graphic is visible on the sole.

Sadio will wear the bespoke boots against Southampton on 8th May 2021.

Sadio Mané on his sponsorship with New Balance said:

“Joining New Balance has been great for me, I have achieved a lot. I always try to work hard to do the best for my teammates and it’s a dream to score and create goals that win trophies.

I’m proud to have worked with the brand on a custom, unique boot. I’m still hungry for success and hopefully, there’s lots more to come from me.”

Andrew McGarty, New Balance Senior Sports Marketing Manager said: “We couldn’t be happier that Sadio has chosen to extend his relationship with us.

Since debuting New Balance boots in 2018, Sadio has worn the brand in some of the greatest moments in recent football history as he; won the 2019 African Player of the Year, won a UEFA Champions League trophy, won a Premier League trophy, finished as the Premier League joint-golden boot winner in 2018 and scored at the 2018 FIFA World Cup.

We’re looking forward to building on our relationship with Sadio and taking it to new, exciting levels.”

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