Jaylen Brown is turning heads on and off the court by joining forces with Oakley in a groundbreaking partnership that aims to transform sport style and eyewear.
The dynamic NBA star, known for his Finals MVP heroics, has officially signed on with the iconic brand—marking the first major endorsement deal of his career.
Reminiscent of Oakley’s storied hoops heritage from the ’90s, this multi-year collaboration will dive deep into the brand’s DNA of “mad science,” blending innovation and art to rewrite the possibilities of sports culture.
Brown will team up with Oakley’s leading research and development, design, and production experts to reimagine apparel and eyewear through limited-edition product lines and his newly launched performance brand, 741. Beyond stylish sunglasses, Oakley will now serve as Brown’s exclusive eyewear sponsor.
Culture and community take centre stage as well. Brown and Oakley plan to boost youth empowerment and advocacy initiatives through The XChange and 7uice Foundation.
Their efforts will also include support for the EssilorLuxottica OneSight Foundation, a global outreach program providing vision care to underserved communities.
“This is my first ever brand partnership in my career, and that’s because I had a mission to only align with brands that mirrored my vision and values in every aspect—self-expression, style, and unity.
Oakley’s innovation and dedication to advancing sports and culture, while inspiring today’s youth, makes this partnership a powerful and meaningful move,” says Jaylen Brown, Team Oakley Athlete.
His on-court performances aren’t the only place where Brown stands out. He’s been spotted wearing Oakley’s signature frames, from early 2000s Over-The-Top designs to modern Oakley Prescription styles.
With his bold flair and eye for the future, Brown embodies the brand’s mission to push boundaries and embrace individuality.
“Basketball has always been part of our heritage—a spark for something bigger in culture and community,” says Caio Amato, Chief Marketing Officer at Oakley.
“Basketball has always been part of our heritage—a spark for something bigger in culture and community,” says Caio Amato, Chief Marketing Officer at Oakley.
“Jaylen is truly a one-of-kind—an athlete who shares our commitment to innovation and purpose that drove this partnership.
Together, we’ll push boundaries and create projects that inspire the next generation in sports. Welcome to the family, Jaylen.”
Keep your eyes peeled in May for fresh drops by following @Oakley and @741performance on social media. For more information, visit Oakley.com or 741performance.com.