Menu Close

Millennials Lead the Charge in Self-Care Spending

woman pampering herself

It seems that a sizeable slice of the UK is chucking their change not into the jukebox, but into juicers and jasmine-scented face creams.

According to the wizards over at Moneyboat, a whole 35% of Brits are now choosing to splash their spare cash on the finer points of personal wellness.

The Upswing in Spending on Self-Care and Fitness

Across the sweeping landscapes and teeming cities of the UK, there’s a burgeoning trend where Brits are eagerly investing in their well-being.

From antioxidant-infused skincare goodies to the latest heart-pumping spin class, it’s apparent: self-care has taken centre stage, and it’s got the spotlight all to itself.

Who’s Spending What?

Diving into the demographics reveals who’s really driving this trend. Millennials, those ever-energetic digital natives, are leading the pack by a long shot.

An impressive 50% of them are channelling their funds into keeping themselves trim and radiant. They’re not just splurging on the now—they’re investing in their future health and happiness, with 22% pumping their pounds into physical fitness and a hefty 30% buffing and beautifying.

London, that pulsing heart of the UK’s social scene, isn’t far behind. Here, 19% of the locals are flexing their muscles in gyms, while 26% are dabbing on the latest designer skincare.

It’s less about vanity and more about vitality—maintaining an edge in a city that never stops.

Breaking Down the Spend

While 20% of Britons are indulging in beauty products, another 15% are staking their disposable dough on staying fit.

For these health warriors, working out is more than a mere routine; it’s a crucial potion for both physical prowess and mental peace.

What Else Is Eating the Budget?

Ranking Spending Habits Percentage
1Eating out50%
2Going on holiday47%
3Hobbies36%
4Buying clothing33%
5Home maintenance30%
6Drinking30%
7Buying gifts24%
8Beauty products20%
9Pet expenses18%
10Subscriptions16%

While self-care steals the show, Brits have a variety of other expenses nibbling at their budgets:

  • Eating Out: Still at the top, with half of the populace enjoying culinary outings.
  • Holidays: Close on its heels, 47% are whisking themselves away on vacations.
  • Hobbies: Not to be outdone, hobbies hold the attention of 36%, proving Brits know how to unwind.

Clearly, Investing in Self-Care and Fitness is far from just a trend. It’s a full-blown lifestyle shift, with Brits laying down their pounds not just on whims, but on what makes them feel—and look—fantastic.

If you’d like to find out more about how Brits feel towards their disposable income, please visit: https://www.moneyboat.co.uk/