EA SPORTSĀ Madden NFL 21 Championship SeriesĀ have today announced brand-new and returning sponsors joining the 2020-21 competitive season. MCS21 features the most sponsors inĀ Madden NFLĀ Championship Series (MCS) history, nearly double the number of sponsors seen for theĀ Madden NFL 20Ā Championship Series, with more to come.
The news comes after the successful premieres of new MCS21 competitive gaming entertainment, Derwin James vs. The World – Presented by Oakley and King of the Hill, which saw thousands of fans tune in to the top tier competitive action in their first week.
Both programs start their second weeks with new celebrity competitors, and more entertainment, including the debut of 3x Grammy Award winning artist Anderson .Paakās new music video for āCUT EM INā featuring Rick Ross from theĀ Madden NFL 21Ā soundtrack on Derwin James vs. The World at 10:00pm ET.
āComing off the biggest product year in the history of the franchise and the star-studded, entertainment-driven evolution of MCS programming, Madden NFL 21 has stepped onto an elevated platform of opportunity for brand partnerships in the world of competitive gamingāTweet this
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Joining Pizza Hut as sponsors of MCS21 are fellow NFL official marketing partners SNICKERSĀ®, Oakley, Gillette and Campbellās ChunkyĀ® – diversifying the Seriesā non-endemic sponsorship roster.
Sponsorsā roles have also expanded this year, with each being deeply integrated into the revamped MCS21 through bespoke branded experiences that will help bringĀ Madden NFLĀ players and football fans accessible competitive action and entertainment every week.
āComing off the biggest product year in the history of the franchise and the star-studded, entertainment-driven evolution of MCS programming,Ā Madden NFL 21Ā has stepped onto an elevated platform of opportunity for brand partnerships in the world of competitive gaming,ā said Vida Mylson, Sr. Director of Commercial Brand Partnerships at EA SPORTS.
āAlongside this world-class roster of sponsors, all connected by our affiliation to the NFL, weāll deliver new and authentic brand experiences that fuel football culture and resonate with the next generation of fans.ā
SNICKERSĀ® returns as a sponsor this year for the third consecutive season. As the longest standing partnership of the series, SNICKERSĀ® will continue to foster and celebrate the biggest plays, most memorable Madden moments through ritualized MCS activations such as #SnickersTop5Plays and SNICKERSĀ® Moment of the Year.
Joining the MCS as a first-year sponsor is iconic sportswear brand Oakley. Oakley signs on as the presenting sponsor of the all-new Derwin James vs. The World tournament in celebration of the launch of Prizmā¢ Gaming – the brandās first optical solution developed specifically for gaming. Together, Oakley and Madden NFL will showcase the power of Prizmā¢ technology, as used by Derwin James to dominate the real and virtual gridiron.
Gillette is welcomed as a new sponsor for the MCS21 season as a part of a largerĀ Madden NFLĀ 21 partnership where they are the exclusive sponsor of the Gillette Style Zone withinĀ The YardĀ ā a new mode where players are able customize their avatar, including facial hair, hairstyle and more, to express their individuality.
Gillette, as a longtime NFL sponsor, is bringing to life theĀ Madden NFLĀ partnership as part of its āEvery Day is Gamedayā campaign for the 2020-21 NFL season. Additionally, as part of MCS21, Gillette is promoting an exclusive offer forĀ Madden NFLĀ fans in support of the NFL Team Razor available for all 32 teams atĀ Gillette.com/Madden.
Long standing partner of the NFL, Campbellās ChunkyĀ® Soup evolves their NFL presence into the Madden NFL competitive arena as a corporate sponsor of the Madden NFL 21 Championship Series. Campbellās ChunkyĀ® will bring competitive match ups to the forefront and connect with the community further in a new tournament later in the season.
All-new episodes of King of The Hill and Derwin James vs. The World – Presented by Oakley air tonight and every Tuesday night beginning at 8:00pm ET on theĀ Madden NFLĀ TwitchĀ andĀ YouTubeĀ channels.
King of the Hill, in two respective single elimination tournaments each week, pits two NFL athletes against one another, in parallel with two eliteĀ Madden NFLĀ competitive players – with the winner from each matchup advancing to the next week to meet a new challenger.
The tournament kicks things off tonight with Seamus āYoung Kivā Kivlen,Ā Madden NFL 18Ā Bowl winner, continuing his winning run against new challenger Pavan Lakhat,Ā Madden NFL 19Ā Club Championship winner. At 9 PM ET, returning winner Oakland Raiders Henry Ruggs III takes on LA Rams running back Cam Akers, who will try to stop Ruggs to reach next weekās match against Jacksonville Jaguars Kālavon Chaisson.
Afterwards, Chargers safety Derwin James challenges a different celebrity, musical artist or athlete inĀ Madden NFLĀ 21 on Derwin James vs. The World – Presented by Oakley.
This week, rapper and hip hop star Quavo will attempt to defeat James, fresh off the NFL starās crushing defeat of Lil Baby 44 to 0 in last weekās premiere.
Over the course of the year, additional stars like hip hop star Lil Yachty and others will test their skills against James on the virtual gridiron.
For those looking to begin their own MCS21 competitive journey, registration forĀ Madden NFLĀ 21 Club Championship isĀ open now until September 28*. For registering, competitive hopefuls will receive a Madden Ultimate Team Elite Fantasy Pack** to use for their Madden Ultimate Team that guarantees a star from your favorite team.
OfficialĀ Madden NFLĀ 21 Championship Series rules and how to register for theĀ Madden NFLĀ 21 Championship Series can be found atĀ maddenchampionship.com/compete.