Luton Town fans may soon roar as much for recycled polyester as for last‑minute winners. The Hatters have inked a landmark partnership with Reflo, the buzzy British performance‑wear disruptor, installing the brand as Official Team Wear Partner from the 2025‑26 campaign onwards.
From Bedfordshire to planet‑saving fabric
In one deft stroke, Luton Town swaps fast‑fashion leftovers for Reflo’s “Reloop” jerseys—kits spun from pre‑loved plastic bottles and engineered to be mechanically recycled once the season’s final whistle sounds.
Translation? Shirts that can live again as… shirts. No landfill penalties, no environmental own goals.
Reflo’s high‑performance threads will outfit every first‑team regular, academy prospect, coach and kit‑room custodian.
The look? A respectful nod to Luton’s storied claret‑and‑orange heritage, but with a modern contour designed for Power Court’s bright lights.
Gary Sweet, CEO of Luton Town FC, commented: “For generations, this club has been a symbol of pride and progress. Partnering with Reflo is a huge step forward as we look to honour our past while leading the charge toward a more sustainable future.”
Reloop technology: kits that refuse to quit
Traditional “recycling” often melts fabric down with harsh chemicals—hardly the green dream. Reflo’s Reloop flips the script with a mechanical process that unthreads each fibre before spinning it back into virgin‑grade polyester. The result is a fully circular solution that:
- Cuts waste: every shirt, short and sock returns to the production line.
- Slashes carbon: fewer raw materials, fewer transport miles.
- Keeps performance prime: moisture‑wicking, four‑way‑stretch, and Premier League-level durability.
Rory MacFadyen, Co‑Founder of Reflo, said: “At Reflo, we’re on a journey to becoming the most responsible sportswear brand in the world.
That’s why we’ve partnered with Luton Town FC, a team that shares our commitment to sustainability, innovation, and performance.
Together, we aren’t just playing the game, we’re changing it. And we’re redefining what it means to wear your team’s colours.
Every piece of kit is crafted from recycled materials, and our innovative Reloop technology makes it recyclable, meaning it won’t need to be thrown away or landfilled at the end of its season.
Sustainability without sacrifice is possible, and the elite athletes that will wear our kit are proving that high performance and environmental responsibility go hand in hand.”
Why this deal matters
- A statement of intent: As Luton Town plots its move to the new Power Court stadium, the club signals it can chase Premier League dreams without trashing the planet.
- Fan‑first innovation: Supporters get a replica shirt that’s as responsible as it is resilient—proof you can wear the crest and still play your part in climate action.
- A template for the wider game: If the Hatters can close the loop, what’s stopping the rest of the pyramid?
The bottom line
Football stirs hearts, but it also churns through tons of synthetic fabric each season. By teaming up with Reflo, Luton Town flips the narrative, proving that heritage clubs can lead the sustainability league without sacrificing an ounce of on‑pitch edge. Expect the Hatters to look sharper, feel lighter and tread softer when the 2025‑26 kits make their debut.
Curious supporters can catch the first glimpse—and preorder responsibly—at Reflo’s official store. The countdown to a cleaner, greener kick‑off has begun.
For more information, visit their website at Reflo.com.
