Selfcare Line Designed by Athletes for Athletes
lululemon launches its newest product line, offering a variety of personal care products for guests, following a successful test earlier this year. Designed to create solutions for athletes’ needs, the new dual-gender line consists of four products that focus on seamlessly bridging the gap from sweat to everyday life.
Throughout the two-year research and development process, lululemon’s Selfcare team spent time with athletes, ultimately recognizing a gap in the transition point from sweat to life where sweat-related skin and hair problems exist. Current products include a dry shampoo, deodorant, face moisturizer and lip balm which are available in full and gym size.
Visit lululemon’s SELFCARE PAGE for more information.
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