It’s official: Katie Taylor Champion isn’t just a headline—it’s the fashion tag team we didn’t know we needed, but now can’t unsee.
Ahead of her trilogy bout against Amanda Serrano at Madison Square Garden—yes, that Netflix-broadcast, ticket-to-history July 11 showdown—the Irish boxing icon is stepping into an entirely new arena: the fashion game.
And who’s in her corner? Champion, the century-old sportswear stalwart with more comebacks than Rocky Balboa.
The Setting: Gloves Off, Cameras On
Let’s be clear: this isn’t just a fight. It’s a statement. Taylor-Serrano III isn’t happening in a dusty old ring in Nowheresville—it’s MSG, baby. The mecca.
And with 74 million eyeballs glued to their last scrap, this one’s primed to break the internet (and possibly a few pay-per-view records).
Add a global Netflix broadcast, and what we’ve got is combat sport’s equivalent of Fashion Week: fast, fierce, and dripping with legacy.
Enter Katie Taylor, the once-in-a-generation pugilist who treats silence like a weapon and opponents like sparring partners.
With her hands laced in history and her gaze fixed firmly forward, she’s now the face of a bold new collaboration that threads fight-night grit into streetwear credibility.
The Star: Legacy in a Laced Glove
Taylor’s no stranger to setting precedents. Olympic gold medallist. Two-weight undisputed world champion. The reason women’s boxing exists at the Games in the first place. And let’s not forget: she’s done it all while dressing like someone who means business, not selfies.
So when she says, “Champion is such an iconic brand and known around the world… I’m really excited to be hands-on in helping to develop Champion’s boxing range,” it doesn’t just sound like endorsement fluff—it sounds like a veteran laying out a blueprint. This isn’t merch. It’s a mission.
Champion: Back in the Fight
Champion’s been in the game since 1919, long before TikTok was a twinkle in Silicon Valley’s eye. From inventing the hooded sweatshirt to decking out gridiron warriors in breathable mesh, they’ve danced with greatness. But let’s be honest—while other brands grabbed rappers and runway darlings, Champion went quiet.
Not anymore.
Their recent move into combat sports—first with UFC heavyweight champ Tom Aspinall, now with Taylor—suggests a clear pivot. Not a rebrand, but a recommitment.
This isn’t about hype drops or clout-chasing collabs. It’s about reconnecting with the very people who wear sportswear to sweat, not just to stunt.
As Lorenzo Moretti, President of Champion EMEA, puts it: “She’s not just a great female fighter; she’s a great fighter, full stop.” Respect.
The Gear: Soft Power, Hard Punch
So what’s actually in the bag? The KT Reverse Weave tee leads the line—an homage piece rooted in Champion’s throwback DNA, re-engineered for the fight fan who doesn’t want to look like they got dressed at the weigh-in.
Then there’s the bespoke fight kit and team gear—developed with Taylor’s input, we’re told. If Champion’s serious about design function meeting brutal beauty, this could be a sleeper hit for gyms and gym rats alike. The look? More classic cut than couture—but with Taylor’s fingerprint, it could land where it counts.
The Buzz: Real Ones Watching
Will this break fashion TikTok? Possibly not. But it doesn’t need to. The core audience here is sharp: women who train, men who respect greatness, and anyone who knows the difference between “fit” and “fit for purpose.”
And if you’re wondering whether this tees up more for Champion—more collabs, more clout, more cash—the answer’s in the fabric. It’s not flashy, but it’s solid. Like Katie. Like the best stories in sport.
Final Bell: A Match Made in Muscle
This isn’t just another athlete-and-brand handshake. It’s a baton pass—from heritage to relevance, from solo grit to shared vision. In partnering with Katie Taylor, Champion’s not chasing the moment. They’re choosing the movement.
Verdict?
The kit may not strut the catwalk, but it walks the talk. Taylor came to box. Champion came to play. Together? This one’s a knockout.
