Prepare to be swept away by J.Lindeberg’s SS25 campaign, a spellbinding convergence of fashion and sport led by two electrifying talents who capture the brand’s fearless spirit. This season, J.Lindeberg redefines audacity—expect everyone to be talking.
First up is Kathryn Newton—one of J.Lindeberg’s inaugural lifestyle ambassadors—whose star power in Hollywood blockbusters is matched only by her lifelong passion for golf.
Signed in January 2025, Newton’s bold energy and vibrant personality make her an inspired choice for her debut in this new campaign.
Joining her is Viktor Hovland, a world-class golfer ranked fourth internationally and a loyal J.Lindeberg ambassador since 2019.
With his recent extension of a three-year partnership, Hovland continues to exemplify the label’s unique blend of athletic prowess and elevated style.
Their united front underlines J.Lindeberg’s evolution, balancing a forward-thinking edge in sportswear with a keen understanding of contemporary fashion.
“Kathryn and Viktor are the perfect duo to front our SS25 collection and campaign, as they redefine how sport and fashion can come together.
Kathryn brings a unique energy from Hollywood to the fairways, reflecting our evolution into a lifestyle brand, while Viktor continues to dominate the sport with a style that’s distinctly his own,” says Neil Lewty, Chief Creative Officer at J.Lindeberg.
At the heart of the Lindeberg SS25 Sport Collection is a celebration of iconic American sports culture—paying homage to those athletic enclaves that shape both players and trends far beyond the field.
Technically advanced fabrics and designs offer peak performance on the green while remaining effortlessly stylish off it. The lineup also introduces a fresh footwear concept: high-top and low-top sneakers for men and women, ensuring that functionality and fashion unite seamlessly.
Look for the J.Lindeberg SS25 campaign to roll out in early February 2025 across global platforms. With Newton and Hovland fronting this narrative, the brand’s vision for modern sport-luxe living has never felt more exciting—or more attainable.