After three decades of stylish disruption, J.Lindeberg is setting its sights firmly on the future with a landmark launch: a women’s Ready-to-Wear (RTW) collection, arriving in early 2026.
This marks a defining move in the brand’s transformation from a boundary-pushing performance label to a full-fledged lifestyle powerhouse.
Born in 1996 out of a desire to blend sport with Scandinavian sharpness, J.Lindeberg has never played it safe. Known for injecting serious style into golf, ski, and tennis wardrobes, the Stockholm-rooted brand is now channelling that same irreverent energy into everyday womenswear—without losing an ounce of edge.
This new RTW line builds squarely on J.Lindeberg’s technical legacy, offering a sleek, versatile wardrobe designed for women who move fast and dress like they mean it.
Whether navigating a Monday pitch meeting, hopping a flight, or making tracks to the mountains, this collection keeps up—and then some.
“This collection captures the pulse of a generation that moves with purpose, creates without pause, and dresses with intention,” says Hans-Christian Meyer, CEO of J.Lindeberg. “As we mark three decades of boundary-pushing design, this new chapter in womenswear brings the energy of our sport heritage into everyday expression. It’s sensual in its confidence, sharp in its silhouette, and fluid enough to follow a woman wherever her ambition takes her. This is J.Lindeberg evolved—fearless and modern.”
The silhouettes? Clean, but never cold. The palette? Sophisticated, with a jolt of irreverence. Think: Scandinavian minimalism meets the street-savvy attitude of today’s creative women.
It’s a line built for those who don’t wait for permission—whether they’re in the studio, the city, or the clubhouse.
To set the tone, J.Lindeberg is rolling out a soft launch through global tastemakers. You’ll spot early looks on style-setters like Georgia Fowler, Desiré Inglander, Gabrielle Richardson, Stella Xu, Mia Baker, and Kathryn Newton—each offering a glimpse of how these garments live and breathe in real-world environments. It’s not just about what the clothes look like on a runway—it’s about what they do on a Wednesday.
The full campaign will go live as the launch date approaches, with the collection hitting shelves worldwide in January 2026. If J.Lindeberg’s track record tells us anything, it’s that this won’t be your typical womenswear debut—it’ll be a shot across the bow of the industry.
And in typical J.Lindeberg fashion, it dares to ask: Why can’t performance wear also be high style? Turns out, it can—and starting next year, it absolutely will.
