The premium ski label INDIGO and the world-famous ski destination St. Moritz are entering into a new partnership. The ski manufacturer based in Munich has announced that the sales for their new collection will commence in the winter of 2023.
“INDIGO and St. Moritz share a common passion: we stand for tradition, quality and exclusivity. These values are also the benchmark for the development of the new licensed products,” explains Thorsten Schwabe, Vice President of INDIGO.
The claim: Top of the World
A special edition of skis, ski helmets, ski goggles, and the new VOGGLE is currently under development. The items will feature a subtle co-branding of INDIGO X St. Moritz.
“We work here with oversized lettering, which dissolves graphically. Our discerning clientele values quality in detail and exclusivity,” continues Gregor Baer, Vice President of INDIGO.
With high-end technology, high-quality materials and the experience of more than 30 years of manufacturing, state-of-the-art sports equipment is created true to the St. Moritz motto “Top of the World”.
The DNA of the world-famous ski resort is reflected in the new developments – with respect for history and at the same time the demand for the best quality. The modern design also appeals to a younger target group.
INDIGO Ski ST.MORITZ [VT4]: Special Edition – tradition meets passion
In close cooperation with St. Moritz Tourism and well-known ski guides from St. Moritz, this top-class piste ski was created.
St. Moritz is protected as a quality brand and stands for style, elegance and class worldwide and this is exactly what this ski embodies. The innovative construction with vertical titanium stringers in the patented bamboo composite ensure the INDIGO ST. MORITZ [VT4] for a perfect ratio of high torsional stiffness and optimum flex properties.
Combined with a light tip rocker, this results in playful turning ability with exceptional edge grip in the high speed range. A very agile piste ski that impresses with phenolic sidewalls from racing, even in tougher conditions.
The high-tech carbon surface with inlays of natural bamboo executed as superimposed ST.MORITZ lettering gives the ski a purist, sporty look that hints at the noble cooperation with the alpine resort.
The titanal inlay of the St. Moritz sun discreetly refers to perhaps the most famous resort in the world.
Selective and high-quality
“We already know the INDIGO team from previous joint projects. They have internalized which values are important to us. That’s why we were happy to decide on this new partnership and look forward to further collaboration,” explains Eveline Fasser Testa, Co-President of the Spa & Tourist Office St. Moritz.
The new ski products will be marketed in the region around St. Moritz, with the innovative traditional house Skiservice Corvatsch as a partner – at the same time, international sales structures will also be used to make both brands even better known among an exclusive target group.
Safety with style
The new INDIGO ski helmet is the benchmark for skiers and winter sports enthusiasts with the highest demands. It combines top technologies with top quality.
The compact shape and a brand new interior design concept revolutionize the world of ski helmets. The tone-on-tone St. Moritz lettering and the sun logo made of thin metal set accents and provide a subtle reference to the cooperation.
The best technical features of a helmet visor and snow goggles have been combined into a completely new product.
The INDIGO “VOGGLE” is the symbiosis of a custom-fit, removable and perfectly sealing snow goggle with an incredible sense of space. The unique 230-degree field of vision represents a quantum leap in terms of safety.
With automatic fit through a novel rubber lip for almost all common snow sports helmets, the VOGGLE thus replaces classic goggle and visor solutions.
The double lens construction made of polycarbonate in combination with a sophisticated ventilation system ensures the best anti-fog features.
A state-of-the-art NXT® Photochromic lens technology provides the right protection in all conditions.
The lens’ vast range of use extends from filter category 1, in a non-activated state for low-light weather conditions, to filter category 3, in an activated state for bright light conditions.
In addition, the NXT® lens delivers a superb look! Depending on the activation level, from subtle shine to intense blue mirror. In St. Moritz – Edition, the sun logo decorates the lens and St. Moritz lettering is subtly embedded in the goggle strap.