As the thunder of over 13,000 feet echoes through Manhattan this weekend at HYROX NYC—the largest HYROX event in US history—a new player joins the fray not with barbells, but with breathwork, mobility and recovery routines.
Meet pliability, the human movement brand just announced as the first-ever HYROX Official Stretching Partner, and quite possibly the smartest athlete in the room.
This new alliance signals a turning point in performance recovery, one where flexibility and functional mobility take centre stage.
And with Olympian Tia-Clair Toomey-Orr—fresh off a record-smashing Women’s Pro Doubles performance—and Elite 15 newcomer Jake Dearden already flying the pliability flag, it’s clear this isn’t a bandwagon. It’s a bulldozer.
Scott Perkins, Founder of pliability, says: “Partnering with HYROX allows us to support a growing global community of individuals who are pushing their bodies to incredible limits.
With mobility at the centre of performance and recovery, this partnership is a natural step forward for us, enabling athletes to unlock their full potential through our customised mobility routines.”
No arguments there. HYROX has exploded into a global sport with over 650,000 participants expected this season and eye-watering 100% year-on-year growth.
It’s CrossFit’s sleeker, stadium-sized cousin—accessible to the everyman, yet brutal enough for elites. And while competitors train for sled pushes, sandbag lunges and burpee broad jumps, pliability will be the quiet weapon in their corner, helping hips move, joints loosen, and backs hold out.
The new partnership launches officially in June with a dedicated pillar of HYROX content within the pliability app—think recovery collections, sport-specific mobility paths, and Toomey-led tutorials designed to keep you moving like a well-oiled machine rather than a bag of broken spanners.
Mo Fürste, Co-Founder of HYROX, says: “Our mission for HYROX is to be a sport for everybody, and built on the belief that fitness is a global language – one that connects people of different capabilities and from countries across the world.
Welcoming pliability as our official stretching partner strengthens our commitment to educating HYROX athletes about the importance of recovery around HYROX training and racing.”
For a sport now being followed by the masses, it’s a timely move. As chronic joint pain and tight hamstrings become the unwanted trophies of modern life, pliability steps in with a suite of features—short daily videos, warm-ups, cooldowns, back pain fixes, breathwork, and even female health-focused content like pregnancy and postpartum hubs.
The app is available on iOS, Android, or your nearest web browser. For £16.95/$17.95 a month (or £169.95/$179.95 annually), users get a 7-day free trial and access to an experience that spans everything from golf-specific mobility to workforce wellbeing.
With expansion plans already lined up through 2025, and a surge in users across 100 countries, pliability’s timing couldn’t be better. As HYROX brings the pain, pliability brings the plan—for recovery, for resilience, and for results.
