Hyperice, a global high-performance wellness brand, today announced its boldest product innovation within the Normatec line, the Normatec Lower Legs.
Fully portable and offering mobile dynamic air massage for users on-the-go, the Normatec Lower Legs deliver the most unique user experience within the market, with seven levels of customisable massage and Bluetooth® enabled controls via the Hyperice App .
Backed by the same science that powers the original Normatec system, the Normatec Lower Legs is completely portable and delivers dynamic air massage to the calf muscles to maintain flexibility and reduce muscle tension in the legs.
The calves play an important role in circulation for the lower body and are often considered “the second heart”. Scientific research has demonstrated that calf massage offers advantages such as enhanced levels of oxygenated haemoglobin, the crucial component in red blood cells that carry oxygen throughout the body, which can lead to a reduction in muscle fatigue and soreness after physical activity as well as an increase in range of motion.
“We are thrilled to unveil the Normatec Lower Legs, a precision-engineered solution for on-the-go muscle recovery”, said Jim Huether, CEO of Hyperice.
“Expanding our trusted line of products, this versatile device caters to not only world-renowned athletes, but fitness enthusiasts and health-conscious individuals alike, all at a more accessible price point.
This marks a significant advancement in the wellness industry, setting a new standard for targeted muscle recovery on the move.”
MASSAGE WITH AIR, ANYWHERE
With the introduction of Normatec Lower Legs, Hyperice adds to its already existing Normatec line and furthers the mission to provide a holistic suite of solutions for more people and in more environments and scenarios, than ever before.
“The concept behind Normatec Lower Legs was to bring the benefits of our technology to a wider audience and enable more people to use the Normatec line of products by offering a portable version that can be used in more places.” said Hyperice Founder, Anthony Katz.
Features of the Normatec Lower Legs by Hyperice include:
- The elimination of separate units and hoses or wires connecting to the device.
- Seven levels of targeted pressure to the calf.
- Three zones of overlapping gapless 360-degree compression.
- HyperSync™ technology, allowing the user to mimic the settings and massage experience automatically on both legs, or run separate settings and sessions on each leg.
- Bluetooth® compatibility for connection to the Hyperice App for more customised timing and pressure settings.
- Up to three hours of battery life on a full charge.
- TSA approved for carry-on travel, weighing just 1.2 pounds.
ON THE FIELD
As the Official Recovery Technology Partner of the NBA, MLB, PGA TOUR, UFC and many other teams and leagues globally, the Normatec Lower Legs will be specifically utilised across the sidelines, benches and dugouts and during player travel to provide the benefits of dynamic air massage therapy in-real-time during the heat of competition.
Hyperice Athlete-Investor and Premier League Golden Boot winner, Erling Haaland, has incorporated the Normatec Lower Legs into his rigorous training regimen as part of his preparations for the 2023/24 Champions League Competition.
“The Normatec Lower Legs have completely elevated my training and performance, they help revitalise my legs and ease muscle fatigue during recovery on the go, ensuring I am able to train and perform at my best day in day out, on and off the field,” said Haaland.
“This product has become an invaluable tool in my wellness and exercise routine and the customisable massage equips me with the confidence to play every match and training session at my peak.”
“At Hyperice, we pride ourselves on our robust collaborations with elite athletes, an integral component of our commitment to delivering top-tier recovery technology”, said Huether.
“By actively engaging with athletes, we not only harness their invaluable insights but also cultivate meaningful partnerships that drive innovation.
This approach has not only enhanced the quality of our products but has also allowed us to achieve remarkable scalability, offering dynamic air massage solutions to a global audience.”
The Normatec Lower Legs by Hyperice retails for £399 – the lowest price point product in the Normatec line – and is available at Hyperice.com.
For more information about Hyperice please visit the website or follow @hyperice on social media channels.