The Crew Clothing Henley Regatta SS25 Collection is making a grand entrance this month, marrying the brand’s signature coastal ease with the storied elegance of Britain’s premier rowing event.
Launching on 9 May, this exclusive capsule offers everything from polished occasionwear to laid-back wardrobe staples—perfect for both the Henley stretch and beyond.
A Legacy of Elegance
The partnership between Crew Clothing and Henley Royal Regatta is now in its fifth year, and the Henley Regatta SS25 Collection pays homage to the Regatta’s illustrious 185-year heritage.
From 1–6 July 2025, Henley-on-Thames will once again play host to the world’s rowing elite, and this season’s line-up ensures you’ll look as impeccably styled as the crews racing by the riverbank.
Standout Styles for the Season
At the heart of the collection lies a suite of occasionwear dresses that read like a summer dream: bold, painterly florals that echo riverside blooms; classic Breton stripes that nod to nautical tradition; and graphic geo-prints for a modern twist. Highlights include:
The Painterly Floral Midi: A flowing silhouette in jewel-toned blooms, perfect for a night at the Stewards’ Enclosure.
Stripe & Geo-Print Wrap Dress: Feminine yet sharp, with a cinched waist for flattering movement.
Broderie Updated: The brand’s best-selling white broderie dress returns this season with crisp, long sleeves—ideal for those breezy summer evenings.
With its nod to heritage hues—navy, white, and pops of scarlet—the collection captures “leisurely days spent by the river,” making every piece feel as fresh as a morning row.
Casual Coastal Cool
Rowing may be the star of the show, but comfort reigns supreme off-duty. The casualwear capsule includes Crew’s best-selling rugby shirts, sweatshirts, and hoodies, each embroidered with the Henley crest alongside Crew’s crossed-oar logo.
Preppy deckchair stripes and classic crew-neck cuts ensure you’re campaign-ready for impromptu riverside picnics or sunset strolls along the Thames.
Polished Menswear Arrives Soon
Gentlemen, take note: polished blazers arrive a fortnight after the women’s pieces. Expect a deckchair-striped blazer that feels quintessentially Henley—ideal for toasting the winners on Ladies’ Day.
Naomi Parry, Head of Marketing at Crew Clothing said; “We are absolutely delighted to be partnering with Henley Royal Regatta for another year. With its heritage and prestige, the event provides endless inspiration when designing a collection, and we’re so pleased with the selection of styles we’ve curated for SS25.
The occasionwear pieces are ideal for taking you to all your events this season, while the more casual styles will be year-round staples.
Henley is a real highlight in the summer social calendar, and we’re very excited to see the collection on the riverbank again this year.”
Echoing that sentiment, Richard Phelps of Henley Royal Regatta adds: “Both Henley and Crew Clothing are united by shared values, deeply rooted in British heritage, combining elegance with timeless style.
Crew Clothing has once again captured the unmistakable spirit of Henley in this year’s collection and we’re proud to see that essence reflected in every piece.”
Shop on Shore and Online
Prices range from £55 to £149, making it easy to curate a summer wardrobe that rivals the elegance of Henley’s finest crews.
The Crew Clothing Henley Regatta SS25 Collection drops on 9 May at crewclothing.com, and for those attending the Regatta, look out for pop-up boutiques in the Boat Tent Shop and the Stewards’ Enclosure Shop.
Tickets to the 2025 Henley Royal Regatta, which takes place between 1st July – 6th July 2025, are on sale now and are available to purchase via the website here: https://www.hrr.co.uk/book-tickets/
Whether you’re there for the rowing or the style, this season promises a front-row seat to summer’s most elegant spectacle.
