Blending top-tier performance with bold aesthetics, R.A.D is once again redefining the game with the launch of its highly awaited R.A.D® ONE V2.
Known for its effortless blend of functionality and street-smart style, R.A.D has earned a loyal following among athletes and sneaker lovers alike.
With the latest iteration of its flagship shoe, the brand is ready to spark that same excitement again—a design that first shattered the idea that workout gear couldn’t own the runway.
The Disruptor That Changed the Game
In 2022, R.A.D made a striking entrance into the $29 billion training footwear market with the debut of the original R.A.D® ONE, sending ripples through the industry.
Conceptualised by a cadre of industry veterans and rigorously tested by elite athletes, this debut shoe was a revelation, proving that top-tier performance needn’t be sacrificed for a fashionable flair.
Instant sell-outs followed each fresh drop, with endorsements from sports luminaries such as five-time CrossFit Games competitor Danielle Brandon catapulting the brand to icon status—on and off the gym floor.
And the timing couldn’t be more perfect. Training footwear is the fastest-growing sector in performance shoes, projected to hit $50 billion by 2032.
R.A.D has been riding this wave with unmatched creativity, elevating the conversation on what a training shoe can be.
A Word from the Visionary
“The R.A.D® ONE is the shoe that sparked a movement. says Ben Massey, Founder & CEO of R.A.D. “It captured the shift in how people approach training— for professional athletes, it is essential to be the best at any sport and for the everyday athlete it is no longer just as a hobby, it is now a lifestyle.
With the R.A.D® ONE V2, we’re taking everything that made the original special and elevating it for a future where athletes demand more. The R.A.D ONE V2 reflects everything we stand for: empowerment, authenticity, and a vision for an improved society through sport.”
Engineered for the Future
The R.A.D® ONE V2 showcases a series of upgrades designed to keep pace with athletes of all levels. Think advanced engineering merged with modern aesthetics—sleek, lightweight, and purpose-built to thrive in any high-octane training environment.
SwellFoam BIO EVA Midsole
Undergoing a complete transformation, the R.A.D® ONE V2 offers superior cushioning that effortlessly supports extended workouts while ensuring all-day comfort.
Its robust rubber outsole, intricately patterned with a herringbone tread, delivers exceptional grip and stability. This refined design embodies R.A.D®’s dedication to merging high performance with timeless style.
Reimagined Upper
A plush foam collar and tongue, paired with an anatomical sock liner, offer a broken-in feel from the first wear—no break-in period required.
Performance Power Mesh
Optimised for enhanced breathability and foot containment, keeping you cool under pressure.
Premium Japanese Microfiber
Infuses old-school luxury with steadfast durability, ensuring the shoe retains its refined edge even after countless sweat sessions.
Wave Wrap Peaks and Re-engineered TPU Heel Clip
Deliver 360-degree stability, rope-climb protection, and unwavering lockdown—so you can push past any limit.
Design Insights from the Innovator
Tom Berend, Head of Footwear Design at R.A.D® and former Lead Innovator at the Nike Innovation Kitchen, shares a behind-the-scenes look: “With the R.A.D ONE V2, we didn’t just evolve the shoe—we redefined it.
The original was a breakthrough, but the V2 pushes boundaries, balancing performance, comfort, and style. It’s designed to meet the demands of serious athletes while looking just as good off the gym floor.”
A Celebration on Two Continents
R.A.D is marking the R.A.D ONE V2 launch with an audacious tour across the US and the UK. In the United States, the R.A.D Delivery Systems Van Tour will roll through fitness hotspots like Los Angeles, San Diego, Austin, and Miami before culminating at Wodapalooza—the very stage where the first R.A.D ONE debuted.
Across the pond, the celebration lands in London, Birmingham, Manchester, and Glasgow, bringing hands-on testing and that signature R.A.D® energy to every stop.
Release Details
US Launch: January 23, 2025, at 8:00 AM PST
UK/EU Launch: January 24, 2025, at 11:00 AM GMT
In keeping with the brand’s “hype-drop” culture, R.A.D® promises a new colourway every month throughout 2025.
The R.A.D ONE V2 will be sold exclusively at rad-global.com, retailing at £130 / $150.
For those who demand training footwear as fearless as the athletes who wear it, the R.A.D ONE V2 delivers. It’s a bold statement, where daring design meets precision craftsmanship and uncompromising performance.
This is the next chapter in R.A.D’s relentless push to break boundaries. The future of training—and style—starts here.