Just in time for summer, sports nutrition and supplement brand Puresport is introducing a refreshing new Watermelon Salt flavour to its popular Ultra Electrolyte range – expertly formulated to help runners and fitness enthusiasts stay ahead of dehydration, enhance performance, and recover stronger.
First launched in May 2024, Ultra Electrolytes have quickly become Puresport’s top-selling product. Built on the insight that most electrolyte drinks are overly sweet and packed with unnecessary ingredients, Puresport Ultra Electrolytes offer a cleaner, more palatable alternative.
The products are the result of rigorous scientific testing and real-world performance insights, designed to pre-hydrate the body, replace lost salts, and support optimal muscle function. The flavours are clean and refreshing, with a well-balanced taste profile that’s easy to enjoy mid-session or post-workout.
Available in convenient sachets, the range offers a clean, easy-to-mix formula with no added sugar and an exact dose of performance-boosting electrolytes. The new Watermelon Salt flavour joins the line-up alongside bestsellers Citrus Salt and Raspberry Salt.
“Hydration isn’t just about water, especially in summer conditions. Sweat loss impacts everything from muscle contractions to decision-making,” explains Dr. Samuel Impey, performance nutritionist and Puresport scientific advisor.
“Ultra Electrolytes deliver the essential balance of sodium, potassium, magnesium and calcium and are carefully formulated to support fluid retention and physical performance when your body needs it most.”
Beyond product, Puresport is a movement. Founded in 2018 by former professional athletes, the brand was built to challenge the norms of the supplement industry, ditching grind culture and shortcuts in favour of consistency, community, and long-term health.
Through its nationwide Run Clubs, creative race-day activations, like their on-course ‘Roadside Recovery’ electrolyte pumps at marathons, and performance-first product line, Puresport supports athletes and everyday runners alike. Over 45,000 runners joined Puresport’s community events last year alone.
From clean creatine and functional mushrooms to nootropic blends, the product line reflects a commitment to long-term wellbeing, for everyday life and athletic performance alike.
“We built Puresport for people who want to show up, for their running, their training and their overall health and each other,” says Daniel Temm, CEO of Puresport.
“This new flavour is just one more way we support that mission. High-quality, trusted products that support our community before, during and after running and training. In short, Puresport is with you, For the Long Run”
The new Watermelon Salt Ultra Electrolytes are available from Wednesday, 28th May 2025 at www.puresport.co, priced at £33.00 for a pack of 30.
