If you’re even remotely invested in the future of health, fitness, or physical activity in the UK, Elevate 2025 is the date to underline, circle, and tattoo onto your training journal.
Returning to ExCeL London on 18–19 June, Elevate 2025 is shaping up to be the most ambitious and dynamic edition yet of the UK’s leading trade show for the sector—complete with more brands, bigger floorspace, and a barnstorming lineup of speakers.
This year, Elevate 2025 stretches out over 8,000 square metres—up 20% on 2024’s footprint—and welcomes more than 200 brands, including 48 newcomers making their exhibition debut.
Whether you’re a gym owner, a PE policy geek, a wearable tech wizard, or a grassroots coach, this is the place to get ahead of the curve.
“We’ve brought in more new brands, more unmissable content and we’re committed to ensuring there’s value for everyone,” said Lucy Findlay-Beale, Event Director. “From CEOs and club owners to personal trainers and coaches… there’s never been a better time to attend Elevate.”
Let’s talk content. Elevate 2025 will run across four packed theatres: Debate, Generate, Accelerate, and Collaborate, each targeting different corners of the fitness and wellbeing world.
The Debate Theatre, backed by SpeedFlex, opens with a live-illustrated data session (yes, data can be sexy), plus discussions on AI in fitness, GLP-1 medications, and a heavyweight CEO showdown featuring Urban Gym’s Neil Randall, Speedflex’s Paul Ferris, Total Fitness CEO Sophie Lawler, ONE LDN’s Evgenia Koroleva, and Love Recruitment’s Lawrence Everest.
Meanwhile, the Generate Theatre, sponsored by Hire BOB, goes deep into the business side of physical activity—expect talk of innovation, investment, and scaling success.
The Accelerate Theatre focuses on optimising performance and wellbeing, while the Collaborate Theatre hosts sector-spanning dialogue from health, sport, and community leaders.
But that’s not all. The 2025 edition throws in five targeted partner programmes: Active Kids, Active Aquatics (complete with Strategic and Operational Theatres), the Technogym Education Theatre, and the Third Space Academy.
Add to that the return of FitPro LIVE—a standalone, ticketed event within the event—and you’ve got a knowledge bonanza primed for PTs, coaches, and group ex instructors looking to upskill.
The FitPro LIVE zone will feature workshops, seminars, and interactive sessions hosted by industry leaders, with content crafted for real-world application and career development.
As Findlay-Beale puts it, “We’re particularly excited about the return of FitPro LIVE… It will deliver a vibrant programme for the fitness professionals of our sector.”
To keep it all streamlined, Elevate 2025 attendees will also have access to a brand-new app powered by myFitApp, making it easier to plan sessions, navigate the exhibition floor, and squeeze every drop of value from their visit.
And here’s the best part: attendance is free—unless you’re a supplier, in which case, it’ll cost you a modest fee to secure one of the final stand spaces. But be quick.
Register today at www.elevatearena.com or contact [email protected] for exhibitor opportunities.
Elevate 2025 isn’t just growing—it’s setting the benchmark for what a trade show in this industry should be. Miss it at your peril.
