In a world filled with possibilities, it’s the unexpected moments that often leave the most lasting impressions.
Those spontaneous nights out, where every turn leads to a new adventure, are the ones we cherish forever.
And now, there’s a drink that perfectly captures that spirit of living in the moment: -196 (minus 196).
Crafted by Suntory Beverage and Food Great Britain and Ireland (SBF GB&I), -196 is more than just a beverage; it’s an invitation to embrace the unknown and seize every opportunity that comes your way.
With its refreshing blend of shochu and infused flavours, -196 is here to accompany you on your next journey, wherever it may lead.
Launching in lemon and grapefruit flavours, each boasting a 6 per cent alcohol content, -196 is a testament to innovation and tradition.
Its name, derived from Suntory’s proprietary freeze crush infusion technology, hints at the careful craftsmanship that goes into every can.
This unique process, which freezes the whole fruit using liquid nitrogen at -196°C, captures the essence of the fruit in a powder that’s then infused with vodka, resulting in a drink that’s as bold as it is refreshing.
But -196 isn’t just about the ingredients; it’s about the experience. Best enjoyed with friends, when life is truly worth celebrating, -196 blends the timeless appeal of Japanese spirits with the cutting-edge technology of today.
It’s a taste that’s as adventurous as you are, capturing the essence of Japan’s vibrant culture in every sip.
From its icy explosion upon the palate to its bold fruity flavors, -196 is a drink that dares to be different.
It’s a nod to the curious and intriguing fusion of old and new that’s synonymous with Japan, offering a crisp and balanced experience that’s as refreshing as it is unforgettable.
So, whether you’re embarking on a night out with friends or simply seeking a moment of spontaneity in your day, let -196 be your companion.
For more information about -196, visit www.minus196.co.uk and follow @minus196uk on social media for the latest updates.