DIRTEA, the functional mushroom brand, has joined forces with SoulCycle to bring a fresh boost of wellness to riders.
If you’re the type who’s just as focused on your health and mental sharpness as you are on crushing your workout, this is something you’ll definitely want to check out.
DIRTEA’s popular range of Lion’s Mane, Chaga, Cordyceps, and Tremella gummies, along with their Matcha and Coffee blends, are making their way into SoulCycle’s top studios—places like Notting Hill in London, South Beach in Miami, and West Hollywood in LA.
These wellness-boosting products will be available for purchase both in-studio and online, so wherever you’re riding, you can add a little mushroom magic to your health routine.
The launch event at SoulCycle Notting Hill in early October wasn’t just a regular day at the office. Riders got a first-hand experience of DIRTEA’s gummies and super blends, both before and after their sweat sessions.
Picture this: after grinding through a class, you’re handed a Lion’s Mane gummy to boost your mental clarity or a cup of DIRTEA Matcha to keep that post-ride focus on point. It’s about as close as it gets to sipping on wellness while staying active.
“We’re incredibly proud to partner with SoulCycle, a global leader in the wellness and fitness space” said Andrew Salter, Co-Founder and CMO of DIRTEA.
“This collaboration represents a shared commitment and passion for wellness and high-performance living and by bringing our functional mushroom products to the SoulCycle community, we’re empowering riders to enhance their mental clarity, energy, and overall health, both on and off the bike.
Our mission has always been to spread the power of functional mushrooms, and working with like-minded brands like SoulCycle helps us reach a larger audience of wellness-conscious individuals who can truly benefit from what DIRTEA products have to offer.”
And what better group to target than SoulCycle riders who are already committed to pushing their limits both mentally and physically?
Namita Gupta, Director of Strategic Partnerships at SoulCycle, echoed that excitement saying, “We are extremely excited to partner with DIRTEA, a brand that embodies innovation in the wellness space.
At SoulCycle, we always strive to collaborate with the highest quality brands that are disruptors in their categories, ensuring our riders have access to fresh and inspiring products that enhance their personal wellness journeys.
Our community can count on us to keep introducing them to the latest wellness brands, reinforcing SoulCycle as a platform for discovery.” she said.
SoulCycle, already a trendsetter in fitness, is now giving riders access to products that not only support their rides but also their overall wellness journeys.
This partnership isn’t just about selling a few gummies or mushroom coffees; it’s about giving people the chance to feel the real benefits of natural, functional products.
DIRTEA is bringing their wellness-boosting mushrooms to SoulCycle’s top studios, and now riders everywhere can get in on it.
Whether you’re looking for an energy boost, staying hydrated, or just keeping your focus sharp, these mushrooms are here to help—on the bike and in everyday life.