Newest Addition to Reebok Nano Franchise Pays Tribute to the CrossFit Community
CrossFit community's chosen performance footwear franchise takes a giant leap forward with the global unveiling of the Reebok CrossFit Nano 9, the brand’s most dynamic and refined CrossFit shoe to hit boxes yet.
Officially dubbed the “Nano for All,” the Nano 9 was built with the CrossFit community, for the CrossFit community. During its creation process, Reebok worked closely with CrossFit athletes of all levels from around the world for guidance and feedback in shaping the latest iteration. The result is an evolution in comfort and overall fit. Advanced features of the Nano 9 include:
Wearability: CrossFitⓇ specific outsole design that features MetaSplit grooves for better traction and grip
Strong Foundation: Wide toe box for comfortable fit and powerful movements
Durable Comfort: Flexweave upper provides breathability, security and durability; added cushioning in forefoot for a more comfortable run
Ultimate Stability: Minimal drop outsole provides secure footing
“For the amount and type of training I do, I need a shoe that I don’t have to think about and can trust to offer me the stability, comfort and durability that I need to perform my best,” said Pat Vellner, Reebok athlete and 3 x podium finisher at the Reebok CrossFit Games. “Reebok’s Nano has always been a shoe that gives me everything I need, and the Nano 9 takes it to the next level. You can tell the designers took the community’s feedback to heart with the latest iteration. I love that it still has all the qualities I’ve come to rely on from the Nano, but it rocks some new features like enhanced traction on the soles and improved cushioning in the forefront that provide a better all-around experience for any type of CrossFit workout I do.”
Speaking of the shoe’s development process, Tal Short, Senior Product Manager of Training Footwear at Reebok, says, “We’re proud to unveil a shoe that delivers directly on the needs we heard from the CrossFitⓇ community around the world. As a member of that community myself, I see and experience first-hand the varying demands of these athletes and know how critical having the right footwear is in getting the most out of your workout. That’s why it’s very special for us to release the Nano 9; it’s forged from vital community feedback and designed to perform for anyone, from a CrossFitⓇ beginner to ultimately, the Fittest on Earth.”
In celebration of the ninth iteration of the Nano, Reebok pays homage to the spirit of camaraderie that the CrossFit community embodies by highlighting nine individuals – ranging from small-business owners who’ve found CrossFit as their pastime passion to world-renowned athletes like Pat Vellner and Tia-Clair Toomey, the reigning ‘Fittest Woman on Earth’ – in its “Nano for All” Reebok CrossFit Nano 9 campaign.
Reebok is also calling on the community to pay tribute to its fellow members by nominating their CrossFit inspirations for a chance to win a pair of Nano 9’s. To participate, consumers can post their nomination on Instagram and tag @Reebok #NanoForAllSweepstakes for a chance to win. Terms and conditions apply.
The Reebok CrossFit Nano 9 will be globally available on June 12th in four intro colorways on reebok.com/Nano and at select footwear retailers worldwide, with an MSRP of $130.
Reebok UNLOCKED members will have early access to purchase the new release and have the opportunity to earn points with their purchase that can be redeemed for special rewards. To learn more, visit: https://www.reebok.com/us/reebokunlocked-rewards.
For more information on the all new Reebok CrossFit Nano 9, please visit reebok.com/Nano.