By all accounts, Crew Clothing has decided it’s high time to swap the deck shoes for trainers with the launch of its first full-scale activewear line, Crew Sport.
The beloved British brand, best known for turning nautical flair into everyday style, has now turned its attention to the gym floor, the yoga mat, and the Hyrox circuit. Launched 17th June 2025 online and in 41 stores – including four flagship locations – Crew Sport is about as versatile as a Swiss Army knife in Lycra.
So what’s the pitch? This is a technical sportswear collection designed for real people – not just the Instagram elite in gravity-defying leggings.
From women’s crop tops to men’s running jackets, Crew Clothing has kitted out this range for everyone from Sunday stretchers to padel obsessives. There are pieces for low-impact activities like Pilates, high-octane training like Hyrox, and trail-worthy running gear that doesn’t scream “fun run in the rain”.
And yes, the heritage runs deep.
“Entering the sportswear space feels like a natural progression for Crew,” said Head of Marketing Naomi Parry. “Born out of a Salcombe windsurfing shop, we launched our very first collection with rugby shirts designed by a GB skier – sport is in our DNA! In the last decade we’ve built on our sporting legacy through our sponsorship partnerships with Henley Royal Regatta, the LTA and the England Red Roses rugby team, and Crew Sport is the next step in our journey. We know our customers live active, varied lifestyles, and we think this new collection will be the ideal addition to their wardrobe.”
If that sounds ambitious, it’s because it is. But Crew Sport isn’t playing dress-up. Each capsule within the range is purpose-built with both performance and comfort in mind.
The Seam-Free range, for instance, pairs nylon elastane with jacquard panels to keep you cool and snug without the dreaded sausage-casing effect. Ideal for yoga, a dog walk, or a school run dash.
The Bi-Stretch line, meanwhile, follows the body’s natural contours, includes UPF50+ protection, and features those thoughtful touches we never knew we needed – like reflective detailing and sweat-wicking, four-way stretch fabrics that don’t flap or ride up mid-sprint.
And then there’s the Technical capsule, aimed squarely at those who treat recovery as seriously as the workout itself.
Think half-zip track tops with thumb holes (because yes, your thumbs deserve attention too), full-zip jackets, and a gilet with a storm flap so unrestrictive it might as well come with a licence to fly.
“Designed to transcend age, gender and fitness level, our new athleticwear collection blends our timeless heritage with cutting-edge details,” said Head of Design Jo Miller.
“Fabrics have been crafted with performance in mind – from compact nylon elastane styles which will hold you in for optimal movement, to super soft, drapey pieces that are ideal for your next yoga session. We’ve become known for our signature touches over the years, and you’ll find that here too. Whether it’s the unrestrictive storm flap on our running gilet or the thumb holes on our track top, we’ve thought through all the little details. Look out for our iconic crossed oars – we’ve reimagined these in a high-visibility reflective print and included this throughout the collection.”
Crew Clothing may have built its name on coastal cool, but this foray into fitness could mark a new chapter for the brand. It’s not just about hopping on the athleisure bandwagon – it’s about doing so with a legacy stitched into every seam.
With prices ranging from £25 to £65, Crew Sport lands somewhere between accessible and aspirational. Whether you’re heading for a HIIT class or just need gear that looks the part at the coffee shop after, this line might just be the crossover hit the British wardrobe didn’t know it needed.
Crew Sport launched on the 17th June 2025 at crewclothing.com and across Crew Clothing stores nationwide.
