Jeremie Frimpong, the dazzling attacking right back who helped secure Bayer Leverkusen’s historic Bundesliga title, is stepping into the spotlight as the newest face of New Balance Football.
With a German Cup victory also under his belt, the 22-year-old continues to make waves on and off the pitch, reflecting New Balance’s ambition to champion the next generation of talent.
Frimpong’s meteoric rise traces back to the Manchester City Youth Academy, where he honed his craft before signing with Celtic F.C. in 2019.
During his celebrated tenure with the Scottish club, he clinched the Scottish Championship, Scottish Cup, and Scottish League Cup. In 2021, he arrived at Bayer Leverkusen, delivering an impressive 14 goals and 12 assists across 47 appearances en route to the club’s first-ever Bundesliga trophy.
This remarkable run also led to a call-up for the 2022 World Cup, spotlighting his roots as a proud Netherlands native.
“Jeremie is one of the most exciting players in the sport on and off the pitch. He’s an exceptional talent who brings a uniqueness to our roster between his attacking defensive playing style and desire to give back to his community,” says Andrew McGarty, Global Director of Sports Marketing for Global Football at New Balance. “We welcome Jeremie to the NB family and look forward to integrating him across the brand.”
Beyond captivating football fans worldwide, Frimpong is committed to empowering young athletes through The Pathways Project—his own non-profit venture.
Geared toward guiding academy players aged 15–22, the program helps emerging talents explore fulfilling career pathways beyond their time on the field.
New Balance stands ready to bolster this mission, working closely with Jeremie to provide support and resources.
“New Balance stands behind their values as a brand, and their passion and dedication to their athletes is a huge part of why I signed with them. Frimpong says.
There is so much more I want to achieve, from winning another German Championship to supporting the athletes involved in The Pathway Projects, I know New Balance will support me every step of our journey together.”
Fans can look forward to seeing Jeremie Frimpong featured in a host of performance and lifestyle campaigns for New Balance.
For more information, visit www.newbalance.com/football.