Built For Athletes is stepping into the rucking world with a bang, launching its latest product: the Built For Athletes Rucking Backpack.
Designed for everyone from outdoor explorers to weekend warriors who love pushing their limits, this backpack promises to up the game in functionality, durability, and style.
Riding the Rucking Wave
If you haven’t heard of rucking yet, it’s time to catch up! This workout trend is sweeping through fitness circles worldwide.
Think of it as hiking with a twist—by strapping on a weighted backpack, you transform a simple walk into a full-body workout that builds strength, boosts endurance, and tests your mental grit.
As more people catch on, Built For Athletes has stepped in with a backpack tailor-made for this challenge.
Why the Built For Athletes Rucking Backpack Stands Out
Here’s why this backpack should be on your radar:
- Serious Storage Space: With a 10-litre capacity, it’s got all the compartments, pouches, and zips you’ll ever need. Perfect for carrying everything from water bottles to extra layers, snacks, or anything else your ruck demands.
- Tough as Nails: Crafted from CorduraⓇ with quad-stitched fibres and reinforced seams, this backpack is ready to take a beating. It’s water-resistant, stain-resistant, and rip-proof, with tough YKK® zips and upgraded plastic hardware—ideal for facing all kinds of weather.
- Comfort for the Long Haul: With ergonomically designed shoulder and sternum straps, plus added cushioning, this bag ensures a comfy carry, even with heavy loads. The back panel is designed to spread the weight evenly, reducing strain and helping to prevent injuries.
- Built for Personalization: A large hook-and-loop section lets you display your favorite patches and accessories. And yes, it comes with a Built For Athletes patch as standard.
- Weight Ready: Internal strips can hold a flat weight plate up to 10kg, letting you scale up your rucking workout as you get stronger. The backpack is also weight-tested up to 25kg.
A Word from the Top
Nick Costello, Founder and Creative Director, shares the excitement: “We’re excited to launch the Built For Athletes Rucking Backpack, specifically designed to meet the needs of our community, many of whom were already repurposing our premium gym backpacks for this rapidly growing fitness activity.
The rise of functional workouts, a space from which Built For Athletes was born, is truly amazing to see, as more people seek new ways to challenge themselves.
Rucking has evolved from a niche activity into a mainstream fitness phenomenon in recent years, with many studies and experts advocating for the amazing benefits this type of training can bring.
At Built For Athletes, we pride ourselves on our commitment to providing premium quality fitness gear to support athletes across various disciplines, and we’re thrilled to finally bring this rucking pack to the market.”
Ready to Ruck? Here’s the Deal
You can snag the Built For Athletes Rucking Backpack over at www.builtforathletes.com:
- Rucking Bag with bespoke plate: £169.99 (UK only)
- Rucking Bag only: £139.99 (Worldwide)
- Plate only: £45 (UK only)