Ben Sherman, in collaboration with Marquee Brands, announces its continuation as an Official Supplier of Team GB for the Paris 2024 Olympic Games.
Celebrating its third consecutive Olympics partnership, Ben Sherman unveils specially designed ceremonial attire for Team GB athletes, showcasing a blend of British heritage and modern style.
The ceremonial wear, along with an accompanying retail capsule collection, epitomizes unity and national pride, featuring a unique four-nation floral motif symbolizing the UK’s rich cultural heritage.
Athletes like Kye Whyte, Jacob Peters, Desiree Henry, and Lola Tambling are highlighted in the campaign, embodying the spirit of athleticism and unity.
Designed meticulously over two years, the Opening Ceremony ensemble boasts a bomber jacket adorned with the floral motif, complemented by a knitted polo and oxford trousers.
Happy Socks collaborates for patterned socks, adding a touch of vibrancy. The Closing Ceremony attire features a floral shirt paired with oxford shorts, creating a contemporary yet traditional look.
![](https://sustainhealth.fit/wp-content/uploads/2024/05/Ben_Sherman_GB_Closing_Ceremony-1224x816.jpg)
In addition to the ceremony wear, Ben Sherman presents a limited-edition retail capsule, featuring pieces inspired by the official Team GB attire.
This collection includes embroidered jackets, track tops, polos, shirts, and suede loafers, reflecting the essence of British style.
To add a dash of colour and personality, Ben Sherman partners with Happy Socks to design six exclusive patterned socks.
This collaboration celebrates individuality and cultural influences, echoing the pride of the United Kingdom’s heritage.
The Ben Sherman retail capsule collection is now available online and at select retail outlets.
Follow #BenShermanTeamGB to join the celebration of British pride and style as Team GB competes in the Paris 2024 Olympic Games.