The streets of Belgravia have burst into bloom once again as the beloved flower festival, Belgravia in Bloom, returns for its ninth year.
Running from May 20th to May 27th, this year’s festival features the theme “Floral Fun & Games,” celebrating nostalgic British games and classic sports in vibrant floral displays.
![Neill Strain Shop Front](https://sustainhealth.fit/wp-content/uploads/2024/05/Neill-Strain-Shop-Front-1224x816.jpg)
Imagine strolling through Belgravia’s picturesque streets, transformed into a floral playground adorned with spectacular installations.
Renowned florists such as Judith Blacklock, Neill Strain, and Moyses Stevens have lent their talents to create larger-than-life displays inspired by iconic games.
Picture a towering Snakes & Ladders board on Motcomb Street, a 2-meter tall Rubik’s Cube in Eccleston Yards, and eco-friendly installations by Judith Blacklock featuring upcycled bicycles and sustainable TWOOL.
“We are so excited to bring delight and play to visitors with this year’s displays. What’s more, Belgravia’s boutiques and restaurants will be filled with floral-themed promotions and events, providing a fantastic opportunity for the neighbourhood to come together in celebration,” says Jane MacDiarmid at Grosvenor.
Judith Blacklock, famous for her innovative designs, has created whimsical installations including a towering willow sculpture of herself on a unicycle, accompanied by her faithful dog, Katie, outside her flower school on Kinnerton Street.
Meanwhile, Neill Strain’s Snakes & Ladders board and Moyses Stevens’ Rubik’s Cube are must-sees for visitors seeking stunning displays that blend colour and structural design.
Adding to the festival’s charm are special events like a masterclass in table scaping hosted by Rosanna Falconer at Bonadea and pop-up talks organized by Horatio’s Garden, the festival’s official charity partner.
These events feature notable personalities like Ashley Edwards and Butter Wakefield, offering gardening tips and flower demonstrations.
“We are delighted to be this year’s charity partner for Belgravia in Bloom and join this fantastic community of vibrant flowers and creative expression.
Following our Best in Show garden at RHS Chelsea Flower Show last year, it’s a wonderful opportunity to celebrate the importance of gardens and green spaces in physical and mental health,” says Dr. Olivia Chapple, Founder and Chair of Trustees at Horatio’s Garden.
Belgravia in Bloom isn’t just about flowers—it’s a community celebration. Local boutiques and restaurants are joining the festivities with floral-themed promotions and unique offerings.
The Lanesborough Hotel, for instance, serves a playful ‘Noughts & Crosses’ cocktail, while Chestnut Bakery offers a floral-inspired croissant crowned with Elderflower essence.
Moreover, luxury English gin brand Silent Pool has set up an unmissable pop-up bar in Eccleston Yards, serving refreshing Silent Pool Gin & Tonics and Silent Pool Bee’s Knees Spritz, created with botanicals and florals from the Surrey Hills.
Jane MacDiarmid at Grosvenor expressed her excitement, saying, “We are so thrilled to bring joy and playfulness to visitors with this year’s displays.
Belgravia’s boutiques and restaurants are filled with floral-themed promotions and events, providing a fantastic opportunity for the neighbourhood to come together in celebration.”
Dr. Olivia Chapple, Founder and Chair of Trustees at Horatio’s Garden, shared her enthusiasm, stating, “We are delighted to be this year’s charity partner for Belgravia in Bloom and join this vibrant community of flowers and creative expression”.
“It’s a wonderful opportunity to celebrate the importance of gardens and green spaces in physical and mental health.”
Belgravia in Bloom promises to be an unforgettable experience for all. Whether you’re a gardening enthusiast, a lover of art and design, or simply looking to soak in the vibrant atmosphere of London in bloom, this festival offers something for everyone.
Don’t miss out on the chance to explore Belgravia’s floral wonderland and celebrate the spirit of ‘Floral Fun & Games.’
For the latest festival news and updates, visit Belgravia LDN and follow @belgravia_ldn on Instagram.