New research reveals the celebrities with the most in-demand beauty secrets in 2023.
I spoke with the experts at Fresha who conducted research by analysing the number of online articles mentioning the beauty routines of over 100 of the most influential celebrities of 2023, combining each celebrity’s name with terms such as ‘skincare’, ‘beauty routine’, ‘makeup’ etc.
These articles were then combined and ranked accordingly to discover which celebrities have the most talked about beauty routines of 2023.
Taylor Swift officially has the most talked about beauty routine of 2023, according to the research. The pop star has the highest number of article mentions of 2023 regarding her beauty routine, including references to either her makeup, skincare or haircare, with a whopping 135,932 articles.
Famous for her signature red lipstick and sharp eyeliner, articles referencing Taylor Swift’s makeup reached 24,469, the highest of any celebrity.
The singer also received huge buzz online regarding her skincare routine and hairstyle, with 4,564 mentions of ‘Taylor Swift skincare’ and 53,067 references to ‘Taylor Swift hair’.
The research revealed that Beyoncé has the second most in-demand beauty secrets of 2023. Beyoncé has often talked regularly about taking care of her skin, emphasizing the importance of moisturizing and using sunscreen for skin protection.
Consequently, the superstar has the most talked about skincare routine of 2023, with 5,014 online mentions of her skincare routine over the last 12 months, higher than any other celebrity.
Amidst the Barbie craze that captivated the world in 2023, it comes as no surprise that Margot Robbie also placed high in the ranking.
The Barbie actress placed third overall, with 78,072 articles mentioning her makeup, skincare or hair throughout 2023, also making her the actress with the most in-demand beauty secrets.
The fourth most talked about celebrity in the online beauty space is Kendall Jenner. As the first but not only Kardashian/Jenner to make the list, Kendall’s beauty routine was mentioned in 69,627 articles over the last 12 months.
The model was also the third most talked about celebrity in regards to her skincare routine, with 3,808 articles talking about her flawless skin.
Dua Lipa placed as the fifth celebrity with the most popular online beauty routine. The Dance The Night singer received 60,606 online articles mentioning her beauty routine, with 7,376 mentions alone for ‘Dua Lipa makeup’.
The research revealed that Meghan Markle has the sixth most in-demand beauty secrets, with 58,377 article mentions of her beauty routine in 2023.
Renowned for her minimalist approach to makeup and skincare, the Duchess of Sussex often embraces a fresh and radiant look and has been vocal about her commitment to using clean and organic products in her skincare routine. Meghan Markle is not the only member of the royal family to make the list, with the Princess of Wales Kate Middleton placing eleventh.
Celebrities with the most talked about beauty routines of 2023
| Rank | Celeb | Total articles mentioning their beauty routine in 2023 |
| 1. | Taylor Swift | 135,932 |
| 2. | Beyoncé | 117,372 |
| 3. | Margot Robbie | 78,072 |
| 4. | Kendall Jenner | 69,627 |
| 5. | Dua Lipa | 60,606 |
| 6. | Meghan Markle | 58,377 |
| 7. | Zendaya | 52,590 |
| 8. | Gigi Hadid | 42,456 |
| 9. | Kourtney Kardashian | 40,978 |
| 10. | Khloé Kardashian | 40,074 |
| 11. | Kate Middleton | 38,261 |
| 12. | Billie Eilish | 38,188 |
| 13. | Doja Cat | 37,990 |
| 14. | Miley Cyrus | 37,532 |
| 15. | Katy Perry | 36,324 |
Actresses with the most in-demand beauty secrets
When broken down, Margot Robbie is the actress with the most popular beauty routine of 2023, with a total of 78,072 articles mentioning her routine.
Searches for ‘Margot Robbie hair’ were particularly high this year and higher than any other actress, with 31,567 online mentions, likely due to her plethora of beautiful hairstyles during the Barbie press tour.
Zendaya is the actress with the second most in-demand beauty routine, with 52,590 mentions of her routine in 2023. Ana de Armas ranked in third place.
The Blonde actress received 31,873 articles mentioning her beauty routine this year, including 9,184 mentions alone for ‘Ana de Armas makeup’. Anne Hathaway took the fourth spot, followed by Megan Fox in fifth.
The top ten actresses with the most talked about beauty routines are rounded out with Blake Lively ranking in sixth place, Jenna Ortega in seventh, followed by Angelina Jolie, Sydney Sweeney and Jennifer Lawrence in eighth, ninth and tenth, respectively.
Actresses with the most talked about beauty routines of 2023
| Rank | Actress | Total articles mentioning their beauty routine in 2023 |
| 1. | Margot Robbie | 78,072 |
| 2. | Zendaya | 52,590 |
| 3. | Ana de Armas | 31,873 |
| 4. | Anne Hathaway | 27,956 |
| 5. | Megan Fox | 27,186 |
| 6. | Blake Lively | 25,928 |
| 7. | Jenna Ortega | 25,360 |
| 8. | Angelina Jolie | 24,482 |
| 9. | Sydney Sweeney | 23,051 |
| 10. | Jennifer Lawrence | 22,074 |
Singers with the most in-demand beauty secrets
Regarding the musicians with the most popular beauty routines, Taylor Swift again takes the top spot, with 135,932 online mentions in 2023. Beyoncé ranks closely behind with 117,372 online mentions and Dua Lipa takes third place, with 60,606.
Billie Eilish takes fourth place. The Bad Guy singer received a total of 38,188 mentions of her beauty routine throughout 2023, including 14,807 mentions alone for ‘Billie Eilish hair’. Ranking in fifth place is Doja Cat, with 37,990 combined articles.
The top ten singers with the most talked about beauty routines are rounded out with Miley Cyrus ranking in sixth place, Katy Perry in seventh, followed by Shakira, Olivia Rodrigo and Suki Waterhouse in eighth, ninth and tenth, respectively.
Musicians with the most talked about beauty routines of 2023
| Rank | Artist | Total articles mentioning their beauty routine in 2023 |
| 1. | Taylor Swift | 135,932 |
| 2. | Beyoncé | 117,372 |
| 3. | Dua Lipa | 60,606 |
| 4. | Billie Eilish | 38,188 |
| 5. | Doja Cat | 37,990 |
| 6. | Miley Cyrus | 37,532 |
| 7. | Katy Perry | 36,324 |
| 8. | Shakira | 23,808 |
| 9. | Olivia Rodrigo | 19,490 |
| 10. | Suki Waterhouse | 8,394 |
A spokesperson for Fresha commented on the findings: “It’s common for people to be interested in the beauty routines of celebrities, as they often set trends and influence beauty standards across the globe.
Recently crowned Time Magazine’s ‘Person of the Year’, Taylor Swift’s impact on 2023 has been unmatched, with her influence transcending from the music industry into the beauty space, as highlighted by these findings.
As such, it comes as no surprise that Taylor Swift’s beauty regimen generates huge buzz online, as many Swifties are eager to learn her secrets to flawless skin and effortless makeup”.