247 Performance is hitting the ground running with its debut line of trainers: the ARC-1 Runner and ARC-2 Trainer.
Launching on 22 January, the performance arm of Represent—one of Britain’s fastest-growing fashion labels—has firmly staked its claim in the footwear arena, accompanied by a 12-piece apparel collection called 247 Archetype.
The move follows a triumphant debut in December when 247 teamed up with global giant PUMA to create the PUMA x 247 Deviate Nitro Elite 3 trainers.
That collaboration sold out in minutes, catapulting 247 into the spotlight. Now, 247 Performance is taking centre stage with its own standalone designs, setting the tone for an exciting year of product releases in 2025.
“Launching 247 footwear has been on our vision board since the brand kicked off in 2020,” says co-founder and Creative Director George Heaton.
“After two years of design and fine-tuning, we’ve produced two shoes to serve our growing fitness community—and this is just the beginning.”
ARC-1 Runner
Engineered for shorter distances of around 5-10km, the ARC-1 Runner melds sleek form with exceptional function. Key highlights include:
- Lightweight & breathable: Engineered mesh with carefully placed perforations for steady airflow.
- Impact protection: Superior shock absorption to ease joint stress.
- Energy return balance: Optimised rebound for efficient, comfortable strides.
- Durability: An EVA midsole tested for 1 million steps without losing its shape.
- Style meets performance: A minimalist TPU overlay gives a contemporary edge.
ARC-2 Trainer
Geared towards hybrid workouts, the ARC-2 Trainer is built for strength training and conditioning sessions. Expect:
- Engineered stability: A knitted upper enhanced with TPU overlays for support during dynamic moves.
- Training-specific design: Flat outsole and minimal toe spring to anchor you during weightlifting.
- Lateral support: Extra TPU reinforcement for side-to-side stability.
- Peak-inspired grip: An outsole patterned with a map of Rivington Pike—George’s favourite hometown route—for a unique traction touch.
- Balanced cushioning: Compression-moulded EVA for comfort without losing performance edge.
Both the ARC-1 and ARC-2 will be offered in men’s and women’s sizing, reflecting 247’s commitment to inclusivity and style across the board.
You can snag the new trainers, along with the Archetype collection, on 22 January from 8 pm GMT at representclo.com/247.