Leading global esports organisation Team Vitality, and its partner hummel introduce their very first pair of lifestyle sneakers.
This exciting addition to their special anniversary collection is launched as part of the “VIT.X – CROSS THE AGES” campaign, showcasing the collaboration between the two brands in creating a collectable sneaker to honour the club’s heritage.
A MUST-HAVE THAT FUSES STYLE AND GAMING
Team Vitality and hummel proudly present a unique addition to their collection, designed for both the club’s dedicated fans and enthusiasts of lifestyle and streetwear.
This model draws inspiration from the iconic hummel tennis sneakers of the 90s, presenting a modern twist on the classic hummel Stockholm LXE.
The VIT.X prominently displays Team Vitality’s iconic bee logo on the side of the shoe and maintains the club’s traditional colours of yellow, black, and white.
The model name is elegantly inscribed on the heel, with an “X” featured on the tongue, symbolising the club’s 10th anniversary.
Whether paired with a classic or sportswear outfit, the VIT.X sneaker is set to become a symbol of Team Vitality’s unique identity, seamlessly bridging the gap between gaming culture’s nostalgia and its cutting-edge aspects.
“CROSS THE AGES” – CELEBRATING TEAM VITALITY’S ANNIVERSARY
The campaign invites fans to “Cross The Ages” by taking them on a captivating journey through the last 10 years of Team Vitality’s history, skillfully blending current style trends with retro gaming references.
To launch the campaign, Team Vitality released an 8-bit game, starring Albie, its mascot and biggest fan, crossing the last decade and fighting enemies to discover the VIT.X sneaker.
Fans who finish the mini-game will have access to an exclusive special edition of the sneakers that includes a sneaker bag, LEGENDS anniversary card, and Team Vitality stickers.
The special edition of the sneakers are limited to the first 100 units claimed. As part of the V.Hive app activation for the launch, fans who purchase VIT.X sneakers will also receive the VIT.X sneakers as a wearable item for their in-app avatar.
VIT.X sneakers perfectly capture the essence of 90s nostalgia, aligning itself with Y2K fashion and the resurgence of retro gaming.
Through the VIT.X sneaker, Team Vitality and hummel are not only making a fashion statement but also inviting fans to join them on a remarkable journey through the ages of esports and gaming culture.
“This is the first sneaker we’ve designed with hummel,” explains Amélie Canet – Fan Activities Director. “We particularly enjoyed playing with retro gaming aesthetics while staying true to hummel’s DNA.
For Team Vitality, this is a significant step, as it’s our inaugural lifestyle sneaker. Its comfort and minimalist style make it a versatile addition to any wardrobe. We hope our fans will wear this pair with pride in their everyday outings.The VIT.X is on sale for 99.99€ on the Team Vitality e-shop and directly at the V.Hive shop.