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Inspirational Billboards Showing Support For The England Lionesses Squad Unveiled Ahead Of UEFA Women’s EURO 2022

Bethany England

From Sunderland to Milton Keynes, billboards showing messages of support for the England squad have been unveiled in the hometowns of the 23 players.

Created by England Football, the billboards aim to further galvanise support for the Lionesses as they begin their UEFA Women’s EURO 2022 campaign next week.

Each billboard displays an artistic image of the Lioness hailing from the local area, inscribed with inspirational messages of support from young grassroots players.

The billboards showcase the players as role models and the impact they are already having when it comes to inspiring girls to get involved with football, with lines including:

  • “She makes me want to be like her every time I’m on the pitch”
  • “Watching her helps me focus and believe I can do it too”
  • “She’s made me believe anything is possible”

England Head Coach, Sarina Wiegman, said“We are so excited to compete in the UEFA Women’s EURO 2022 and look forward to seeing the whole country get behind the team.

This campaign highlights the immense support we feel from fans in each of these locations and beyond and is a celebration of the impact that the players are having on girls around the country.

This tournament presents a real opportunity to get even more girls involved in playing, coaching, refereeing and watching football.” 

In total, 440 billboards are being displayed across the country during the first week of UEFA Women’s EURO 2022 at various shopping centres, train stations and high streets in the hometowns of the 23 players. Specific locations include:

Mary Earps – Nottingham Station, Nottingham
Lucy Bronze – Eldon Square Shopping Mall, Newcastle
Rachel Daly – The Merrion Centre, Leeds
Keira Walsh – Kay Gardens/Mill Gate Shopping Centre, Bury
Alex Greenwood – Liverpool ONE, Liverpool
Millie Bright – Sheffield Station, Sheffield
Beth Mead – Hill Street Shopping Centre, Middlesborough
Leah Williamson – The centre:mk, Milton Keynes
Ellen White – High Wycombe Train Station, High Wycombe
10 Georgia Stanway – New Prominade, Blackpool
11 Lauren Hemp – Chantry Place, Norwich

12 Jess Carter – Nottingham Station, Nottingham
13 Hannah Hampton – Birmingham New Street Station, Birmingham
14 Fran Kirby – Reading Station, Reading
15 Demi Stokes – Bridge Street, Sunderland
16 Jill Scott – Bridge Street, Sunderland
17 Nikita Parris – Liverpool ONE, Liverpool
18 Chloe Kelly – Chiswick High Road, London
19 Bethany England – Drummond Street, Rotherham
20 Ella Toone – The Trafford Centre, Manchester
21 Ellie Roebuck – Sheffield Station, Sheffield
22 Lotte Wubben-Moy – Greenwich Station, London
23 Alessia Russo – Rainham Train Station, Kent

The messages of support were written by some of the 90,000 girls who took part in the Let Girls Play Biggest Ever Football Session back in March. 

The Let Girls Play campaign aims to give girls equal access to football, ensuring that all girls who feel inspired by UEFA Women’s EURO 2022 will have the opportunity to play the game.

For further information on the billboards and where you can find them, please visit