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Built For Athletes Extends Collaborative Endeavour with Oracle Red Bull Racing for the 2024 F1 Season

Red Bull Partnership Max Verstappen Built for Athletes

In a notable stride towards establishing a lasting presence in the world of Formula One, Built For Athletes, a premier fitness brand celebrated for its high-quality bags, luggage, and accessories, announces the continuation of its partnership with the reigning Formula One World Champions, Oracle Red Bull Racing (ORBR), for the 2024 season.

Widely acknowledged for its popularity in Hyrox, CrossFit and fitness racing, the British brand has meticulously curated an 11-piece collection designed to meet the diverse needs of both elite and everyday athletes.

This collaborative alliance builds upon the success of the inaugural partnership last year, which saw a remarkable 64% year-over-year increase in revenue for Built For Athletes.

The triumph not only translated into a significant surge in website traffic but also witnessed rapid sell-outs of numerous items within the initial week, attesting to the brand’s growing resonance among its target audience.

Having already established dominance in fitness realms like HYROX and CrossFit, the collaboration with Oracle Red Bull Racing extends its influence into the prestigious world of F1, solidifying the brand as a prominent figure in the broader sporting landscape.

Consequently, this strategic expansion has led to a surge of partnership opportunities across diverse sports, including Football, Cricket, Rugby, Basketball, and Swimming.

Built For Athletes’ commanding presence has paved the way for new alliances, engaging in multiple marketing initiatives alongside esteemed partners such as New Era, Castore, and Blenders.

These joint initiatives, spanning various social media platforms and CRM, underscore Built For Athletes’ prevailing and diverse presence within different realms of the fitness world.

Nick Costello, CEO of Built for Athletes, expresses, “Launching our latest collection with Oracle Red Bull Racing marks a milestone for Built For Athletes, building on the resounding success of last year.

This signifies our ongoing commitment to providing Formula One Champions with premium-quality bags tailored to their specific needs on and off the track.

The second year of this partnership will continue to propel the brand, signifying an exciting time for the growth of the business.”

The 2024 collection introduces innovative products such as the ORBR 60L Duffel and ORBR Gym Sack, showcasing Built For Athletes’ commitment to continuous innovation.

The product line-up features a range of items, each meticulously crafted to cater to the diverse preferences and requirements of the athletic community.

  • 35L Backpack: £135
  • Roll Top Backpack: £100
  • X-Large 90L Suitcase: £475
  • Large 60L Suitcase: £250
  • Carry On Bag: £240
  • Laptop Bag: £65
  • Shoulder Bag: £55
  • NEW 60L Duffel: £180
  • NEW Gym Sack: £60
  • NEW Sling Bag (Cross Body): £45
  • Patches: £9.99

The full 11-piece collection is available for purchase on the official websites of Built For Athletes and Oracle Red Bull Racing.