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Floral Fun & Games: Belgravia In Bloom Returns For 2024 To Celebrate Colour And Competition 


From 20-27 May 2024, the London neighbourhood of Belgravia will celebrate the return of its anticipated Belgravia in Bloom festival and this year the theme is ‘Floral Fun & Games’.

Whether you’re waiting at the starting line or about to make the first roll of the dice, Belgravia in Bloom 2024 will bring the world of fun and games to life with colourful, vibrant floral displays.

Looking ahead to a summer of sporting greatness and adding a dash of childhood playfulness, Belgravia will come together for a week of colour and competition.

Coinciding with RHS Chelsea Flower Show, the 9th annual Belgravia in Bloom festival falls ahead of an iconic summer of sport.

A number of displays will celebrate the global sporting events, with classic sports and games transformed into captivating displays adorned with blossoms bringing the neighbourhood alive with creativity. 

New for 2024, Belgravia in Bloom will be working with RHS to refine the judging criteria. RHS will also work with Belgravia’s florists and brands to provide guidance on creating more sustainable displays.  

Floral creations will be brought to life by the neighbourhood’s iconic florists, including Neill Strain, Moyses Stevens and Judith Blacklock.

Belgravia’s streets will be transformed into a floral playground with a series of striking displays and experiences at every turn, cementing its status as one of London’s most ‘Instagrammable’ neighbourhoods.

Throughout the festival, Belgravia’s leading florists and delightful shops and restaurants will come together to create and host a series of unmissable floral-themed events, offers and experiences, including themed floral products, menus and cocktails.

More details will be announced soon. To stay up-to-date with the latest festival news and announcements, visit and follow @belgravia_ldn on Instagram.