Although we generally associate self-care and facial rejuvenation with women, the increase in demand from men to have facial cosmetic treatments has rapidly increased in recent years. The likes of more subtle procedures, such as eyelid and brow lift surgeries, have seen the largest growth (25% and 27%).
The nationwide lockdown, brought on by COVID-19, has caused an upsurge in men considering cosmetic treatments, with millions becoming highly conscious of their facial aesthetics and premature ageing.
According to a new body of research commissioned by cosmetic treatment specialist – Uvence – a huge proportion of men believe they’ve aged the most this lifetime through lockdown. With millions of men in Britain joining their female counterparts in turning to cosmetic treatments, many want non-invasive procedures that avoid the use of synthetic substances, and have a subtle effect on their appearance.
In light of this, leading aesthetic surgeon Dr. Olivier Amar and cosmetics business leader Reece Tomlinson have pioneered a ground-breaking treatment, which answers the call for all-natural skincare solutions. The Uvence (uvence.co) treatment purifies a patient’s own fat cells to create 100% natural and personalised injectables, representing an entirely natural, fast-acting and long-lasting solution to combat the ageing process and revitalise skin.
Pandemic pressure – the impact of Coronavirus stress on our wellbeing and appearance
According to brand new research carried out by Uvence, over 2 million men in Britain feel that the stress and anxiety brought about by the pandemic has caused them to visibly age by at least five years, whilst over 5 million (29%) have reported visible signs of stress and premature ageing, most noticeably around the eyes.
Given these shocking statistics, it should come as no surprise that the demand for cosmetic treatments in Britain has skyrocketed as the country exits lockdown, and many men look to rejuvenate their appearance. The Cadogan Clinic, one of the UK’s most renowned beauty clinics, has reported that they have seen a 100% increase in appointments for cosmetic procedures vs. this time last year.
However, despite a clear desire to uplift and re-energise their appearance, millions of men are wary of cosmetic procedures due to the risks associated with cosmetic surgery and even non-surgical treatments such as dermal fillers and Botox, which utilise synthetic substances to alter the appearance. Uvence’s research shows that almost 2 million men are considering cosmetic treatments, but have not gone ahead to avoid introducing unnatural substances into their body, which can result in botched treatments and rejection of the procedure.
The Uvence treatment – a 100% natural treatment to revitalise skin
Uvence is a revolutionary treatment that combines micro-fat extraction, purification and cryogenic preservation to offer a 100% natural alternative to Botox, fillers and non-surgical tweakments, to actively rejuvenate skin. The treatment harnesses the body’s self-repair mechanism – your own purified live cells – to reset the ageing process and eliminate the possibility of rejection or botched results. After extracting and purifying a small quantity of a patient’s fat to make “Super Enriched Tissue”, Uvence creates 100% natural injectables which can be used anywhere on the body to visibly rejuvenate, smooth and soften skin almost immediately, which lasts for several months.
Not only does the treatment represent a completely natural alternative, but it also provides a long-term solution – the “Super Enriched Tissue” can be cryo-preserved for up to years, meaning that patients can benefit from multiple injections to boost their skin over the course of several years. The service is already available in a number of London-based clinics, and is being rolled out to clinics across the UK later this year.
Dr. Olivier Amar is one of Europe’s leading aesthetic consultants, with over 15 years of experience in cosmetic, plastic and reconstructive surgery. Now, Olivier discusses Uvence’s research into the sentiments of British men towards wellness and beauty in the pandemic, and shares insight into the development of the revolutionary Uvence treatment:
“It’s shocking to see just how seriously the consequences of the pandemic have impacted the health, wellbeing and vitality of millions of men in Britain.
I personally have seen a huge increase in people not only signing up for cosmetic procedures in recent weeks, but also men who have never even considered getting a treatment before getting in touch to organise consultations to learn more about their options.
It is clear to me and my peers in the cosmetic and aesthetic medicine industry that there is now a widespread demand for treatments that can help men to revitalise their skin and combat premature ageing. This is why I am so proud to have been involved in the development of Uvence, which represents a landmark moment in the creation of a fully integrated, on-demand, natural skin treatment.
The Uvence offering allows access to regenerative and personalised treatments and is the biggest advancement in the field for nearly 15 years. In terms of accessibility and convenience this has never been seen before, the cryopreservation capability allows plastic and cosmetic surgeons alike to provide this treatment on a consistent basis to their patients without the need for synthetic, foreign substances or invasive treatments”.