Sophie Turner Shakes Things Up in ST-GERMAIN’s Summer Cocktail Campaign

Sophie Turner is back behind the bar—this time with a sprig of mint, a lime wedge, and a full dose of elderflower charm.

The Game of Thrones star, known as much for her effortless elegance as her dry wit, is fronting the second chapter of her collaboration with ST-GERMAIN Elderflower Liqueur.

And in what may be the chicest plot twist of the season, she’s reintroducing the world to the ST-GERMAIN Hugo Spritz—poised once again as the cocktail of the summer.

Last year, Sophie Turner swapped swordplay for spritz play, leaning into a lighter, fresher lifestyle. This year, she’s doubling down on it—quite literally stepping behind the bar in a rom-com-style campaign sequel that sees her mixing, muddling, and probably giggling her way through the art of cocktail creation. Her secret weapon? Not culinary prowess, but the floral alchemy of elderflower liqueur and prosecco.

“I’m thrilled to continue my partnership with ST-GERMAIN, a brand that not only embodies my philosophy of embracing the lighter side of life, but also makes me look pretty good behind a bar,” says Turner, clearly relishing the role.

“I’m excited to finally show off my bartending skills in this summer’s sequel and, whilst I might not be a chef, when it comes to making the perfect drink, I’ve definitely found my signature – the ST-GERMAIN Hugo Spritz.”

Sophie Turner’s Spritz Renaissance

The timing couldn’t be fizzier. The spritz, once a humble aperitivo, now ranks as the third most popular cocktail in the U.S. In 2024 alone, Google searches for the ST-GERMAIN Spritz soared by 49%, while its alpine Italian cousin, the Hugo Spritz, surged by 122%.

Clearly, modern drinkers are chasing something lighter, something brighter—and ST-GERMAIN’s latest campaign delivers it with a twist of lime and a wink from Sophie Turner.

Crafted with ST-GERMAIN elderflower liqueur, prosecco, sparkling water, fresh mint, and lime, the Hugo Spritz is a quietly sophisticated upgrade to your usual happy hour. It’s the cocktail equivalent of a Riviera breeze—floral, crisp, and designed for those who prefer their indulgences a little more… French.

From Screen Star to Summer Muse

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“Sophie Turner has played a key role in introducing spritz lovers to the ST-GERMAIN Hugo Spritz’s lighter, fresher, and subtly sweet taste profile,” said Emma Fox, Global Vice President of ST-GERMAIN.

“Her effortless charm and joyful spirit continue to make her an ideal partner for the brand. We’re excited to unveil the next chapter of this campaign and inspire even more people to elevate their drinking occasions with the ST-GERMAIN Hugo Spritz.”

Turner’s starring role in the campaign sequel isn’t just cinematic fluff—it’s part of a broader global rollout. From the sun-kissed beaches of Cannes and Capri to a pop-up “La Terrasse” at Nordstrom’s New York City flagship, ST-GERMAIN is infusing spritz season with continental cool. And yes, Sophie-approved seasonal bites and cocktail pairings are very much on the menu.

ST-GERMAIN Goes Global (with Sophie in Tow)

Across Europe and the U.S., activations will bring the Hugo Spritz to life with installations inspired by Turner’s flair. Expect everything from bespoke cocktail terraces to immersive experiences at music festivals and coastlines.

Whether you’re sipping in St. Tropez or poolside in Palm Springs, there’s a chance you’ll find yourself raising a glass to the woman who made elderflower elegant again.

The campaign invites all of us to “live brightly”—a philosophy that Turner seems to embody, spritz in hand. And if you’re wondering how to recreate the magic at home, the recipe’s simple enough that even Sophie would approve:

For more on Sophie Turner’s summer with ST-GERMAIN—and to catch the full campaign—head to www.stgermainliqueur.com or follow @StGermainDrinks and @SophieT on Instagram.

Because this season, spritzing like Sophie might just be the only thing worth mastering behind the bar.