In a move that’s less golden anniversary and more time-bending spectacle, Oakley has unveiled Artifacts From The Future—a bold new chapter in a 50-year story that’s rewritten the rules of eyewear and apparel.
The brand known for pioneering the high-wrap lens and igniting trends from the winner’s podium to the runway has just delivered designs for the year 2075… in 2025.
Yes, you read that right. Oakley is future-proofing style today.
“Artifacts From The Future is our way of designing forward while honouring where we’ve been,” said Brian Takumi, Oakley VP of Brand Soul & Creative.
“Oakley’s always stood apart—when we introduced the Eye Jacket in the ‘90s, it wasn’t just a new shape, it was a new way of thinking about eyewear.”
This new collection channels that same renegade spirit. It includes a striking lineup of eyewear and apparel that doesn’t just nod to the past—it warp-drives it forward.
Featuring Team Oakley athletes Jaylen Brown, Trinity Rodman, and Kylian Mbappé, the collection plants its flag at the intersection of sport, fashion, and cultural rebellion.
High-Wrap, High-Concept: The Eyewear Revolution Continues
The star of this sci-fi-meets-streetwear rollout? Plantaris—an eyewear design so sculptural, it could sit comfortably in a modern art museum or on the face of the world’s most fearless trendsetter.
Taking design cues from biology, its flexible silicone rear stem mimics the raw spring of a frog mid-leap. Why? Because when Oakley dreams, it dreams in motion.
Supporting cast includes Lateralis, a future-forward silhouette with roots in Oakley’s design DNA, and Masseter, a clean-lined reinterpretation of the brand’s late-90s golden era.
Both are unapologetically bold and available soon for personalisation via the Oakley Custom Program on Oakley.com.
Apparel for the Brave (and the Stylish)
On the clothing front, the SS25 Reserve Collection is what happens when functionality meets futureproof swagger. Built for the “off-grid and off-script” generation, the line features multi-pocket designs, high-tech fabrics, and an aesthetic that feels equally at home on city streets or digital landscapes.
Worn by Celtics star and cultural disruptor Jaylen Brown, the Reserve Collection doesn’t tiptoe—it stomps forward with bold graphics, reimagined logos, and intuitive features. It’s gear that dares you to explore, express, and redefine what performance wear can be.
The Legacy Lives On—With a Glimpse Ahead
“That high-wrap, dual-lens design flipped the script and became part of our creative DNA,” Takumi added. “It’s that same bold and expressive design language that lives on in new cultural icons, like Plantaris, today.”
This isn’t just a new launch. It’s a marker in time. Artifacts From The Future signals where Oakley has been—and more importantly, where it’s going.
Signature collaborations with football icon Kylian Mbappé and two-time Ballon d’Or winner Alexia Putellas are on the horizon, promising even more boundary-pushing moments.
For those who want to see (and wear) the future now, the collection is available globally from today, May 15, at Oakley.com and select Oakley stores and partners.
Because for Oakley, 50 years in isn’t the end of a legacy—it’s just the beginning of a new one.
