If your idea of a perfect day involves hiking boots, a camera, and the kind of scenery that makes your jaw drop and your shutter finger twitch, the Mammut Photo Contest just might be your Everest.
Launching May 15 and running through July 15, 2025, this global celebration of outdoor photography is not just a contest—it’s a call to adventure, creativity, and a bit of good old-fashioned treasure hunting.
Swiss outdoor titan Mammut is rolling out the red (alpine) carpet with this year’s bold new twist: a worldwide “Finders/Keepers” campaign that quite literally sets the trail.
High-profile athletes and creators have stashed elite Mammut gear and Leica cameras in secret locations around the globe—yes, actual buried treasure, but with Gore-Tex instead of gold.
CEO Heiko Schäfer even made a daring deposit himself on the legendary Eiger North Face. That’s what you call leading by example.
And don’t worry if your climbing résumé tops out at “once slipped on a trail mix packet”—the Mammut Photo Contest is open to all, from amateur snappers to pros with more lenses than friends.
The idea is simple: submit your most captivating images that showcase landscapes, wildlife, people, and those breathtaking in-between moments that only nature can deliver.
“We want to see how people connect with the outdoors,” Mammut says. “From serene sunrises in the mountains to spontaneous encounters with wildlife—every shot tells a story.”
How to Enter the Mammut Photo Contest
Entries must be submitted via mammut.com/photocontest before the clock strikes 11:59 PM CEST on July 15. Six delightfully niche categories give you plenty of room to flex your creative muscles:
- Book a Room with a View – Landscapes & Base Camps
- Don’t Miss the Sights – Favourite Locations
- Chill with the Locals – Encounters with People or Animals
- Avoid Tourist Traps – Hidden Natural Gems
- Dine Under the Open Sky – Culinary Outdoor Moments
- Check-In Early – Instagram-exclusive category
A crack squad of judges, including outdoor professionals, Mammut Ambassadors, and photography elites, will evaluate entries anonymously.
So no need to worry if your Instagram following is more “cousins and co-workers” than “influencer status.”
The Grand Prize? Worth Every Step
The winner walks away with a prize bundle that’s enough to turn any camera nerd giddy:
- A Leica SL2-S Camera Kit with a 24–70mm lens
- Two SWISS Economy Class tickets (from anywhere in their network)
- First-class Swiss Travel Passes for a week of rail-gliding through postcard-perfect scenery
- A Mammut Deluxe Summer Kit with everything from a sleeping bag to a Swiss Army knife
- A guided mountain adventure with ZERMATTERS and two nights in Zermatt (because even adventurers need a little pampering)
That’s over €12,000 worth of gear, travel, and bragging rights. And that’s just the grand prize—category winners and finalists will be richly rewarded too.
Find It, Shoot It, Win It
The Finders/Keepers campaign adds a rugged, adrenaline-spiked layer to this year’s Mammut Photo Contest. Outdoor luminaries like Adam Ondra, Jérémie Heitz, Lena Drapella, and Katie Burrell are hiding over €60,000 in prizes across wilderness outposts. Clues will trickle out on Mammut’s social media, setting off a scavenger hunt of global proportions.
The rules are simple: find it, keep it—but don’t expect it to be easy. “Participants need to earn it to keep it,” Mammut reminds us, with a wink and a challenge.
While this outdoor treasure hunt is a standalone adventure, you’re encouraged to use your newfound gear to snap your entry into the contest itself.
So pack your boots, load your camera, and remember: sometimes the best stories are the ones you have to chase down a mountain to tell.
For full details, submissions, and the latest treasure hunt clues, visit: www.mammut.com/photocontest
