Rúben Dias, the granite-hewn heart of Manchester City’s defence, is steering his leadership philosophy into new territory—and, naturally, he’s doing it at top speed.
Dias has joined forces with Automobili Lamborghini to champion the hybrid Revuelto, a super-sports car he believes mirrors the power, poise and precision that lifted him from Lisbon’s backstreets to the Premier League summit.
Born in the Portuguese capital’s northern suburbs, Dias learned early to “live by who you are, and who you are will show you the way”.
Family is still the compass—his father remains “the ultimate hero”—but the directions are now plotted on global maps and gleaming trophies.
The centre-back’s work ethic is as relentless as a double session under floodlights, and he credits that discipline for turning raw talent into silverware.
“Every journey has a beginning, every leader has a story,” says Dias. “Nothing is given, everything is earned, something my family and I have always believed in.
But you can dream big, dream high, and I built myself to write my own legacy. Like Ferruccio Lamborghini who didn’t stop when someone told him to. For me Lamborghini was always a dream car, something to aspire to and set as an attainable goal.
To me, I look at it and it represents power, that inner strength. It has the qualities that I like to deliver on the pitch where every second counts, every decision must be precise.”
The comparison is more than marketing gloss. With combined figures of 11.86 l/100 km for fuel, 10.1 kWh/100 km for electricity and 276 g/km of CO₂ (all WLTP), the Revuelto trades brute force for calibrated aggression—much like its new ambassador, who is famed for bulldozing tackles yet rarely breaks stride.
The car’s split-second torque delivery, Dias says, matches his own need for instant decisions at the heart of City’s back line.
“It’s exciting in the way it drives,” says Dias. “It’s beautiful. Revuelto is next generation.”
Dias treats the partnership less as an endorsement and more as a statement of intent. On the pitch, he talks teammates through danger with clipped authority; off it, he is already shaping a post-football future built on technology and sustainability—without surrendering a scrap of intensity.
“When I finish my football career, I want to say I never stopped for a second. For me, Lamborghini in a word is ‘future’.”
For now, the 27-year-old’s present is busy enough: chasing another league title, adding European medals and proving that leadership is measured in actions, not armbands.
Yet the Revuelto in his garage offers a daily reminder that velocity and vision can coexist. It is, he quips, “definitive, decisive, powerful, nimble—responsive in every situation”—qualities any Premier League striker might rue on a cold Saturday afternoon.
Dias’s story began with kick-abouts on dusty Lisbon ground; today, it rumbles across England’s plush pitches and Italy’s test tracks.
And if his trajectory holds true, football’s iron sentinel will keep setting the pace long after the final whistle—engine revving, eyes fixed firmly on the road ahead.
