George at Asda summer collection arrives like a fresh breeze, blending high-street flair with supermarket sensibility. Fronted by the one and only Yasmin Le Bon, the George at Asda summer collection is the brand’s boldest and most accessible range to date.
A supermodel’s summer edit
At sixty years young, Yasmin Le Bon is back on the fashion carousel—this time teaming up with the original supermarket fashion brand.
As Asda marks six decades on the British high street, it’s fitting that George celebrates its birthday with one of the industry’s first supermodels.
“We’re incredibly excited to have Yasmin Le Bon as the face of our summer fashion collection,” said Liz Evans, Chief Commercial Officer of George and Retail Stores.
“Yasmin’s timeless appeal resonates across generations, making her the perfect ambassador to represent our vibrant, inclusive, and fashion-forward pieces this season.
As proud members of the wider Asda family, we’re thrilled to be celebrating our 60th birthday—and partnering with an icon like Yasmin, who is also celebrating her 60th year, makes this milestone even more meaningful.”
Styles for day, night and the beach
Yasmin shows off key pieces that slip from school run to sunset cocktails with effortless ease. Highlights include:
- Sundress: Free-flowing cotton maxi with short sleeves and white ribbon trims (£28.00)
- Tailored shorts suit: Sharp khaki two-piece that means business (£45.00)
- Knit co-ord: Palazzo-cut trousers (£16.00) with matching stripey waistcoat (£12.50)
- Broderie anglaise shift: A fuss-free white day dress for weekend wanderings
- Swimwear: Classic black one-piece (£16) cut for comfort, plus an elegant fringed kaftan-cum-dress (£20)
Average prices start at just £8 for tees, tops and mini-dresses—proof that summer dressing doesn’t have to break the bank. Pair with gladiator sandals from £18.00 and a set of bold bangles for instant polish.
Accessible glam for every age
As the indefatigable model and proud grandmother continues to grace runways worldwide, she reminds us why fashion should lift the spirits. Yasmin believes:
‘Fashion should be for everyone: ‘ George is a success story to be proud of. I am passionate about clothes that can lift your spirits, and having fun with fashion should be for everyone. Wearing something you love can bring joy and a pop of colour can brighten your day. It’s a privilege to be a part of this celebration!’
Whether you’re 16 or 60, there’s a slice of summer happiness in every hem, seam and ribbon.
Making high-end high-street
Bridging the gap between luxury and everyday wear, Yasmin adds, “Shoppers want that high-end fashion feel without it having to cost the earth.
George takes trends and makes them work in the real world. Mixing high-end luxury and high-street fashion isn’t new, but it keeps getting better. There is something for everyone at George”.
Indeed, from pastel tees to printed palazzos, the George at Asda summer collection serves up style staples that feel posh but cost pennies.
Where to find your new summer staples
Don’t let the sun set on your wardrobe—discover the full George at Asda summer collection in selected Asda stores nationwide or shop online at George.com.
With prices this friendly, you can fill your trolley with seasonal joy without a single pang at the till.
Fashion that feels as good as it looks: wearable, stylish and accessible to all.
