The wait is nearly over to fuel like one of triathlon’s greats – Alistair Brownlee has officially opened pre-orders for his nutrition brand, truefuels, with exclusive incentives available for early customers.
truefuels is based on what Alistair felt he always needed, but never managed to find during his hugely successful career, born out of years spent mixing his own nutrition formulas combined with extensive lab research and testing.
The neutrally sweetened, one-to-one glucose to fructose ratio is designed to maximise absorption so athletes benefit from intake quickly, paired with the electrolytes to support hydration.
This precise balance takes the guesswork out of race-day and training nutrition and enables athletes to push further, fueling both muscles and brain function efficiently.
To celebrate the preorder launch of truefuels and Alistair’s birthday, Alistair will today (23rd April) lead his first truefuels city run in Leeds.
Future 5km city runs will take place in cities across the UK and Europe, a truly unique opportunity for running enthusiasts to run alongside a 2x Olympic Gold Medalist.
For the first 48 hours of preorder, until April 25th, all products will be 30% off along with FREE shipping. People who create an account and hit the preorder button in the first two days will also unlock Pro Membership which includes free delivery for a year and exclusive access to product drops.
From April 28th the truefuels team will reward customers with further offers and incentives including: discounts, signed merchandise from Alistair himself and exclusive Q&A calls with Nigel Mitchell (Technical Director, truefuels) and Alistair. For more info on offers and member benefits, see HERE.
The truefuels product line up is made up of two gel formulas that Brownlee has crafted and tested himself in his own training, alongside co-founder Goran Vasilijevic.
The pair have also tested the products on a team of fifty elite triathletes to ensure the gels suit a wide variety of athletes and are as comfortable on the stomach as they are effective.
truefuels Performance Gel 40/0.25
A winning formula packed with 40g of carbs to fuel your race or training session. The gel is also fortified with 0.25g of sodium and essential electrolytes so you can push your body without risking cramps and dehydration.
truefuels Performance Gel 40/1.0
One for the heavy sweaters or those exercising in hotter climates. The 40g of easily absorbed carbs keep the body energised while minimising gastro issues.
The powerful combination of 1g of sodium and electrolytes makes this gel unique in sports nutrition as it’s all you need to carry to get those crucial calories and electrolytes all in one.
Both gels are scientifically optimised and packed with a short list of the cleanest and most functional ingredients, including:
- Maltodextrin & Fructose: fast-absorbing carbohydrates for immediate and sustained energy.
- Coconut Water Powder: natural electrolytes for superior hydration and muscle function.
- Himalayan Salt: rich in essential minerals for fluid balance and preventing dehydration.
- Tri Magnesium Citrate: highly bioavailable magnesium for muscle recovery and preventing cramps.
- Potassium Sorbate: ensures product freshness and stability without compromising purity.
Alistair said; “Finally opening truefuels to pre-orders is extremely exciting, it’s the culmination of years of research and testing.
We started with a clear product and worked backwards from there to try and develop the perfect gel, and really bring that combination of experience, science, real world and lab testing into a product that every athlete can use.
Having a product like this when I was competing professionally would’ve eliminated so much guesswork and trial and error.”
Co-founder Goran Vasiljevic continues; “developing truefuels alongside one of the greatest triathletes of all time has been fascinating.
We’re delighted to bring truefuels to everyone who wishes to elevate their training and race-day performance. Everything inside has a clear purpose or function. We’re proud to say that truefuels will not only improve athlete’s sporting abilities, but also their everyday health.”
Pricing:
- Pack of 20 – £59.94
Pre order HERE.
Expected Delivery Date of pre-ordered gels is 2nd week of June.
