In a decisive step towards bolstering both physical fitness and mental resilience, the new ASICS Foundation has been launched by ASICS Corporation.
Embracing its timeless belief in “Anima Sana In Corpore Sano,” this initiative is already being hailed as a game changer for communities across Asia and beyond.
A Bold Move for Body and Mind
The ASICS Foundation is dedicated to addressing pressing social issues through the transformative power of sport and exercise.
With mental wellbeing under strain and physical activity on the decline, ASICS is reaffirming its long-held commitment to uplifting lives. The foundation is set to offer grants to organisations working with young people, individuals with disabilities, women, and others facing social or economic challenges.
Initially, these grant programmes will target regions including Vietnam, Indonesia, India, and Japan, where ASICS operates with deep local engagement.
Beyond financial support, the foundation plans to fuel community development through comprehensive sports initiatives—organising competitions, rolling out structured sports programmes, training the next generation of coaches and sports leaders, and enhancing physical facilities from school grounds to local parks.
This multi-pronged approach underlines ASICS’ enduring philosophy that movement has the power not only to change bodies but also to lift spirits.
Inspiring Leadership at the Helm
The foundation’s board benefits from the insights of notable figures such as former professional table tennis player Kasumi Ishikawa and ASICS ambassador and model Mei Ichinose.
Their extensive experience in competitive sports and community empowerment adds a rich layer of expertise to the initiative.
Tomoko Koda, Chairperson of the ASICS Foundation, explains, “The establishment of the ASICS Foundation is an important step toward further expanding ASICS’ philosophy of contributing to society through exercise and sport.
We believe that sport has the power to enhance both the body and mind, fostering hope and courage. Through the foundation’s activities, we aim to provide opportunities for individuals facing social and economic challenges, empowering as many people as possible to reach their full potential.”
Echoing this sentiment, Kasumi Ishikawa, Board Member of the ASICS Foundation, adds, “I have felt the power of sport not only through my competitive career in table tennis but also through my post-retirement activities, youth development and international exchanges.
Sports can transcend age and borders, connect people and give them the joy of challenging themselves and growing. I am committed to spreading the benefits of exercise and sports, drawing on my own experiences.”
Adding her perspective as a para-athlete, Mei Ichinose, Board Member of the ASICS Foundation, comments, “As a para-athlete myself, I have had to overcome many hurdles.
To eliminate at least a few of these hurdles, I have thrown myself into my sport as a way of making my voice heard. Therefore, I am incredibly pleased to continue to engage in activities through sports with the ASICS Foundation even after my retirement as an athlete.
Understanding the power of sports, I believe the foundation will change the future of many people and I will do my best to play my part in making that future a reality.”
Charting a Vision for 2030 and Beyond
ASICS envisions a future where engaging in sports is at the very heart of a healthy lifestyle—both mentally and physically.
This dynamic vision is being realised through their ambitious “VISION 2030,” which focuses on product innovation, advanced analysis and diagnosis, and community-focused facility development.
Through such initiatives, the ASICS Foundation is not only nurturing talent and community spirit today but is also building the framework for a healthier, more active tomorrow.
With a renewed focus on the power of movement and a clear roadmap for change, the launch of the ASICS Foundation underscores ASICS Corporation’s commitment to shaping a future where sport and exercise remain key pillars for personal and community wellbeing.
This forward-thinking initiative offers a fresh reminder that a sound mind in a sound body is not just an ideal—it’s a tangible goal within reach for all.
