ZEUS International Hotels is changing the game when it comes to travelling with confidence, becoming the first hotel group in Greece to sign up to the global Hidden Disabilities Sunflower Network.
It’s a landmark step forward, showing that inclusive hospitality isn’t just about nice gestures—it’s about genuinely understanding and supporting every guest who walks through their doors.
This pioneering membership underscores the group’s commitment to accessible hospitality across its properties in Greece, Italy, and Romania, ensuring that every guest feels both recognised and respected.
ZEUS International Hotels & Resorts is stepping up in a big way to support guests with hidden disabilities. The group has introduced staff training designed to help employees recognise the Sunflower symbol—a discreet indicator that someone may need extra support—and respond with empathy and care.
This isn’t just about ticking an inclusivity box; ZEUS is focused on making thoughtful, personalized service part of everyday interactions, ensuring every guest feels seen, understood, and valued.
At the heart of this initiative is the Sunflower symbol, a discreet way for individuals with hidden disabilities to signal that they may require additional support, understanding, or time.
Through comprehensive training and integration across its hotel portfolio, ZEUS International Hotels & Resorts aims to redefine hospitality by placing empathy, awareness, and accessibility at the core of its guest experience.
“True hospitality is more than exceptional service—it’s about creating spaces where everyone feels seen, respected, and supported,” said Ioannis Vellios, Group People & Culture Director at ZEUS International Hotels & Resorts.
“By joining the Sunflower Network, we’re not just enhancing guest experiences—we’re leading a movement that prioritises inclusivity and aligns with our ESG (Environmental, Social, and Governance) values.”
Paul White, CEO at Hidden Disabilities Sunflower, added, “We are thrilled to welcome Zeus International Hotels & Resorts to the global Hidden Disabilities Sunflower program.
Using the Sunflower as a tool for disability inclusion supports Zeus’ ESG goals. It ensures accessibility for guests with non-visible disabilities, making travel and adventure in beautiful countries and locations for Sunflower wearers achievable and enjoyable.”
Key Highlights of the Initiative:
- First in Greece: ZEUS International Hotels & Resorts sets a national precedent by being the first hotel & resorts group to adopt the Hidden Disabilities Sunflower initiative.
- Global Implementation: The program will be rolled out across all hotels and resorts in Greece, Italy, and Romania, with further expansion on the horizon.
- Staff Empowerment: Extensive training for all employees ensures they recognize the Sunflower symbol and can provide thoughtful, personalised support to guests with hidden disabilities.
- Commitment to ESG: This membership strengthens ZEUS International’s ESG strategy, placing social responsibility, diversity, and accessibility at the forefront.
This bold move isn’t just a first for the industry—it’s a wake-up call for hotels everywhere to embrace inclusivity and drive social change.
By adopting the Hidden Disabilities Sunflower, ZEUS International Hotels & Resorts is rewriting the rulebook on hospitality, proving that thoughtful innovation can create a truly welcoming experience for everyone.