Mikaela Shiffrin 100 Wins—there’s a phrase no one else in alpine skiing can claim, and it became reality today on a bright morning in Sestriere.
In a sport where razor-thin margins separate first place from front-row seats in the stands, Shiffrin danced down the slalom course with the kind of grace that leaves even the stiffest commentators shaking their heads in awe.
Mikaela Shiffrin has done it—100 World Cup wins. A century of victories that started with a teenage debut back in 2011 and has since seen her carve her way to the very top of alpine skiing.
Sure, she’s already got two Olympic golds and seven World Championship titles to her name, but this? This is something else. This isn’t just another record; it’s a statement.
A century of wins doesn’t just prove she’s the best of her era—it puts her in a league of her own. And yet, for Shiffrin, this moment isn’t just about the numbers. It’s about what comes next.
“I see this milestone as an opportunity to bring more people into the sport,” says Mikaela.
Through her work with the Share Winter Foundation, she’s helping create opportunities for young people who might never have seen a snow-covered slope, let alone strapped on a pair of skis.
“Skiing has given me so much,” she adds. ““Skiing has given me so much, and “I want to help open doors for the next generation.”
She could have taken a well-deserved victory lap, but that’s never been her style. Instead, she’s taking on a greater role as an ambassador, using her 100th World Cup win to inspire newcomers and longtime fans alike.
This is far from a curtain call; it’s more like an intermission before the next act of her ever-evolving performance. And let’s be honest: if her results so far are any indication, she’s got quite a few encores left.
Along for every thrilling twist and turn on Shiffrin’s path has been **Atomic**, supplying the skis that have become part of her winning equation.
They’ve seen her through record-setting days on the slopes, and they’ll be right there as she chases even bigger dreams—on the racecourse, in the community, and everywhere else her influence stretches.
When all is said and done, 100 wins may just be a number. But for Mikaela Shiffrin, it’s a gateway to making ski racing more inclusive, more accessible, and ultimately more exciting than ever before.
Here’s to celebrating a record that will resonate for generations—and to watching what she does next.