Suzann Pettersen—remember that name, because it’s about to redefine the way female athletes take charge of their careers.
The two-time Major champion and Solheim Cup legend has launched VOXA, an athlete-first talent management powerhouse dedicated to elevating the value and impact of the world’s best female athletes.
Suzann Pettersen didn’t just play golf—she owned it. A fierce competitor on the LPGA Tour, she spent years proving she wasn’t there to make up the numbers.
She knows exactly what it takes to reach the top—and just how hard you have to fight to stay there.
Now, she’s channelling that experience into VOXA, a groundbreaking initiative built on the belief that every athlete deserves more than just representation—they deserve empowerment.
Giving Women’s Sport a Voice
Derived from the Latin word for ‘voice,’ VOXA is more than just a name—it’s a mission statement. Pettersen’s goal is clear: to amplify the stories, careers, and legacies of the most exceptional female athletes.
“Throughout my career, I’ve always asked myself how I could make an even bigger impact. Competing at the highest level takes not just talent but the right support network.
That’s why VOXA exists – because every athlete deserves a trusted team that values their journey and lifts them up to achieve the impossible.”
But for Pettersen, this isn’t just business. It’s deeply personal.
“This isn’t about management or representation, it’s about empowerment. It’s about time there was a dedicated family for the incredible women in sports.
At VOXA, we focus on the individual: their goals, their voice, and their vision – not just what happens on the course, on the track or on the pitch, but their dreams for the future. This is personal for me, and I’m determined to build something extraordinary.”
A Powerhouse Team of Global Superstars
Pettersen isn’t launching VOXA alone. She has teamed up with leading sports and entertainment agency 54, ensuring that VOXA’s athletes have the best operational and commercial strategy at their fingertips.
And she’s starting with an elite roster—five of the biggest names in women’s golf, all ranked No. 1 in their respective countries:
- Ruoning Yin – Former World No. 1 and current World No. 3. At just 22, China’s top female golfer has already clinched five LPGA titles, including a major victory at the 2023 KPMG Women’s PGA Championship.
- Carlota Ciganda – A Spanish icon and Solheim Cup warrior, with 11 professional wins and a reputation for fearless play on the Ladies European Tour.
- Gaby Lopez – A three-time LPGA champion and Mexico’s premier female golfer, Lopez has also represented her country at three Olympic Games.
- Shannon Tan – Singapore’s history-maker, the first golfer to represent her country at the Olympics, and a winner on her Ladies European Tour debut.
- Ashley Lau – Malaysia’s No. 1 golfer and 2024 Olympian, recently securing her first pro win at the Vic Open on the WPGA Tour of Australasia.
Ruoning Yin: Why VOXA?
Ruoning Yin was one of the first to get on board with VOXA—and she’s already seeing the difference.
“Joining VOXA feels like becoming part of a family that cares about me as an individual. It’s a really unique team, one that truly aligns with my goals for the future.
The fact that Suzann is leading this gives me so much confidence. She’s a legend I grew up idolising, and to now have her in my corner feels like a dream come true.”
The Future of Athlete-First Management
VOXA isn’t your typical talent agency—it’s a game-changer. Built to support athletes both on and off the course, it’s all about driving success, not just in competition but in the business of sport too.
With Pettersen at the helm, it’s poised to change the game for women’s sports, offering a support system that goes beyond contracts and sponsorships to truly empower the world’s top female athletes.
And if Pettersen’s track record is anything to go by, this is just the beginning.
VOXA is here. Women’s sports will never be the same.