REPRESENT 247 x END. has unveiled its first-ever performance capsule, celebrating two decades of END.’s pioneering presence in premium streetwear.
This bold 9-piece range effortlessly blends gym-ready innovation with the everyday appeal of Represent’s distinctive design language.
Rooted in co-founder George Heaton’s personal workout soundtrack, the collection pays homage to his favourite albums through bespoke logos inspired by metal-infused artwork.
At its heart lies a striking reimagining of the “Team 247” emblem, rendered in a spiky graphic style and printed in a reflective platinum finish across track jackets, oversized hoodies, T-shirts, tank tops, shorts, and running caps.
Every piece is meticulously crafted in Jet Black or Washed Grey, showcasing quick-drying, breathable materials that allow for seamless mobility and lasting comfort.
Performance is prioritised in the oversized T-shirt and tank top, both featuring an anti-bacterial finish and 4-way stretch fabric to support the body’s natural thermo-regulatory system.
The result is unrivalled breathability, even during the most demanding workouts, whilst still retaining Represent’s unmistakable visual signature—bold printed branding across the front, back, and sleeves.
The REPRESENT 247 x END. capsule is available exclusively now at END.com, with a wider launch on representclo.com scheduled for Wednesday, 5 February at 20:00 GMT.