Built for Athletes has secured its spot as the Official Luggage Supplier to the renowned Williams Racing team, unveiling a striking limited-edition collection.
This collaboration marks the latest venture for the premium fitness brand in the world of Formula One, following successful partnerships with Alfa Romeo and Oracle Red Bull Racing.
The British label, specialised in designing high-quality bags, luggage and accessories for both elite and everyday athletes, has curated an exclusive five-piece range to serve the demanding travel needs of an F1 team.
With 24 races spread across 21 countries and five continents, preparation and practicality are paramount. Each product in the new line is tailored to help the Williams Racing squad tackle the sport’s relentless schedule with ease.
At the forefront is the classic 35L backpack, showcased in Williams Racing’s signature navy and adorned with the team’s logo patch. For those seeking more compact solutions, there is a neat Crossbody bag and a streamlined 20L Roll Top, all designed with performance firmly in mind.
The collection also features two statement suitcases in 60L and 90L sizes, boasting extensive compartments on the front, side and back to handle short-haul and long-haul journeys alike. They combine style and practicality in one sleek package.
Nick Costello, Founder of Built for Athletes, said: “We are excited to be expanding our partnerships further in the sport of F1 and supporting the Williams Racing team through the relentless schedule of the 2025 race season.
The range is perfectly curated to provide premium yet practical bags and luggage for all nature of trips, making their performance and lives easier.
There’s plenty more to come throughout the year in what is set to be a successful partnership, and no doubt a thrilling F1 season.”
James Vowles, Team Principal at Williams Racing, added: “We are pleased to welcome Built For Athletes to Williams Racing as our Official Luggage Supplier as we prepare to go racing in 2025.
With the demands of a 24-race schedule in 21 different countries, high-quality luggage is an essential component for Formula 1 teams, and Built For Athletes bring proven performance and a commitment to excellence and innovation that matches our own.”
Motorsport enthusiasts can now pre-order the full BFA x Williams Racing collection on the Built for Athletes website, featuring the Crossbody bag, 20L Roll Top, 35L Backpack, 60L Suitcase and 90L Suitcase.