Reflo is taking centre stage this season as the sustainable performancewear pioneer launches a groundbreaking, fully AI-generated campaign to spotlight its exclusive Gold Spot Capsule collection in partnership with the Waste Management Phoenix Open (WMPO).
In a move that feels every bit as bold as a flop shot over a bunker, Reflo is using advanced technology to promote its latest range while reducing the environmental impact of a traditional advertising blitz.
By tapping into AI, Reflo has ditched the usual marketing fluff—no massive crews, no far-flung photoshoots, and absolutely zero piles of pointless promo junk. Instead, their clever campaign proves you don’t need to choose between looking good and doing good for the planet.
It’s no coincidence that the WMPO, famed as the world’s most sustainable golf tournament, is backing this effort. After all, the event’s own track record of zero-waste and eco-conscious practices aligns perfectly with Reflo’s commitment to low-impact, high-performance apparel.
The beating heart of this campaign is a video that celebrates the spirit behind the Gold Spot Capsule collection. Using next-level platforms like Act-One, the creative team has woven genuine historical moments into a modern AI tapestry, paying homage to Phoenix’s storied past.
Inspired by the true tale of an underground bowling alley called the Gold Spot—tucked away in the 1930s and 1940s and rediscovered half a century later—this limited-edition collection merges legacy and innovation in every stitch.
Reflo has never been shy about leading the charge on eco-friendly materials, and the pieces in this range are made from recycled plastic, ready to be recycled again when their time on the fairway is over.
From Polos and Tees to Hoodies adorned with striking graphics, each item—only 400 produced—is individually numbered, offering the lucky recipient a tangible piece of Phoenix history. Reflo gold once again shines through as the brand looks to the future while paying tribute to the past.
“The Gold Spot Capsule perfectly embodies our values of sustainability and innovation,” said Rory MacFadyen, Co-Founder of Reflo.
“It’s a celebration of history, reimagined for the modern golfer, and a demonstration of how sportswear can lead the charge in environmental responsibility.”
MacFadyen also credits the AI-driven campaign for reducing Reflo’s carbon footprint: “We’re using innovative technology not just to tell stories but to push boundaries in how sustainable fashion is created, marketed, and shared with the world. Using innovative technologies has enabled us to avoid air travel with crews and models while wasting unnecessary product on shoots and campaigns.”
As ‘The Greenest Show on Grass,’ the WMPO’s devotion to greening up the game of golf matches Reflo’s ethos to a tee. Together, they’re making waves—and birdies—in sustainable performancewear, championing a future where top-notch apparel doesn’t have to cost the earth.
Have a gander at the campaign film and pick up The Gold Spot Capsule collection at this year’s WMPO or online at Reflo.com.
It’s a chance to own a piece of history, fine-tuned for the modern golfer who demands both style and conscience on the course.