Premium Italian eyewear brand, KOO Eyewear, has announced the continuation of their official partnership with the professional German cycling team, Red Bull – BORA – hansgrohe.
KOO Eyewear and Red Bull – BORA – hansgrohe kick-started their 2025 race calendar with the opening classic of the Tour Down Under in Australia on January 18th.
As the first team ride of the year, both the brand and the WorldTour team are optimistic about the races ahead thanks to numerous strong victories achieved during 2024 at events including the Vuelta, Critérium du Dauphiné, and more.
“The word that best describes the relationship between KOO and Red Bull – BORA – hansgrohe throughout its history is ‘dialogue,’” shared KOO’s Marketing Director, Simona Tironi.
“An open, two-way channel between opinions and ideas with professional athletes who are constantly testing eyewear in KOO’s product lineup provides our brand with invaluable feedback that we’re able to relay to our active consumer base.”
The partnership between Red Bull – BORA – hansgrohe and KOO not only introduces a wealth of knowledge through rigorous athlete testing but is aligned in regards to shared principles.
KOO’s core brand values of protection, comfort, design, and performance, go hand in hand with the ambition of Red Bull – BORA – hansgrohe to become the most attractive brand in professional cycling.
The collection of partner sunglasses from KOO worn by the Red Bull – BORA – hansgrohe teams include ALIBI which is best suited for climbers due to their lightweight, the DEMOS which feature longer temples and are therefore more stable for sprinters, and HYPE, KOO Eyewear’s newest road cycling model that features maximum ventilation.
HYPE joined KOO’s fleet of cycling sunglasses late last year when they were unveiled at the Rouleur Live show in London. Inclusive of several, intentional venting ports above the nosepiece and on each temple of these innovative sunglasses, KOO unveiled a signature Red Bull – BORA – hansgrohe model of HYPE at the Tour Down Under in Australia.
The KOO x Red Bull – BORA – hansgrohe signature collection is available for purchase via https://kooworld.cc/.
For more information please visit https://kooworld.cc/.