Kick-off 2025 with a burst of energy—Zumba is blowing the lid off those tired New Year’s resolutions and inviting everyone to strut into January with serious swagger.
Dubbed “Say It. Believe It.,” this fresh campaign stars none other than Redfoo from LMFAO, giving the global dance-fitness scene a spirited twist on the iconic track “Sexy and I Know It.”
“New Year’s resolutions often feel heavy with pressure to change or conform, and that’s just not our vibe,” said Carolina Morales, Chief Marketing Officer of Zumba.
“With ‘Say It. Believe It.’ we wanted to create a campaign that’s all about celebrating confidence and self-expression.
Partnering with Redfoo was a no-brainer—his infectious personality, love for fun, and the undeniable confidence of ‘Sexy and I Know It’ make him the perfect fit to remind people to embrace their sexy, just as they are.”
For Redfoo, confidence is all about being true to yourself: “To me, the sexiest thing anyone can be is themselves,” said Redfoo. “That’s why I’m so excited to team up with Zumba for this campaign.
Zumba is all about bringing more happiness to the world, and that’s a mission I can get behind. Plus, dancing in a Zumba class is just pure fun—you’re sweating, you’re smiling, and you’re feeling yourself. What’s better than that?”
Expect to see “Say It. Believe It.” lighting up TV screens, social feeds, and digital platforms worldwide from January through March. Zumba is sending an open invitation to everyone—irrespective of fitness level—to join the party and rediscover how fun exercise can be.
As part of the campaign, Zumbawear is also launching an official “Say It.” unisex campaign t-shirt, with equally bold inspiring messaging.
Ready to embrace your New Year sparkle? Check out Zumba’s official campaign video featuring Redfoo and get set to move with confidence all season long. After all, who said getting fit can’t be a celebration?
The campaign t-shirt drops online on Monday 20th January, available on www.zumba.com | www.zumbawear.eu RRP: £35.00 |